Business continually sees shifts and changes. At present the multilingual website is still in its early stages, with mostly large multinational companies using them to secure an international foothold. However, the trickle down effect will naturally occur and the multilingual website will become part and parcel of an internet presence.

When searching on the internet most people will use their native language, in fact only 1% of users search in other languages. This goes to show just how important multilingual website marketing campaigns are to modern day businesses.

Using an English website you can expect to communicate to around 16% of the population, however if you have a German, Spanish, Italian and French website then you can deal with 74.1% of the European market.

A multilingual website marketing strategy is not just a simple translation of your English website; it should also cater specifically for that unique country.

Bitrix Site Manager can with UTF-8 support enables a multilingual web development. It is now possible to create and fully support various language packages in Arabic, Chinese, Japanese, and other languages. (for reference http://www.bitrixsoft.com).