SaaS firms use social bookmarking and other social media to communicate their value with purpose and organization, yielding innovation, productivity, and responsiveness.
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Contact Info: Howard Oliver CEO, What If What Next™ Web2.0 PR 905-709-8582
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Thursday, November 27
Social Bookmarking Sites for Software as a Service (SaaS) Companies
by
Howard
on Thu 27 Nov 2008 04:36 PM EST
 1 AttachmentsMonday, November 10
Good discussion on SMO or Web Marketing versus SEO
by
Howard
on Mon 10 Nov 2008 01:54 PM EST
I have been part of this discussion today; http://www.afhill.com/blog/2008/11/10/seo-is-dead-long-live-social-media/#comment-86678 Howard
How do you calculate the ROI on SMO?
by
Howard
on Mon 10 Nov 2008 11:30 AM EST
Use Social Media Optimization to build revenue and brand value from an inactive blog in a 30 day relaunch. THINK 10X ROI! - Standard web analytics - User engagement on seeded page including comments - Cross pollination effect – activities on Digg, Delicious, StumbleUpon, industry portals, etc - Conversions: registrations, subscribing, clicking on ads, downloads - Link building overall - Ranking on long tail or target marking terms - Branding and mindshare - Media hits - Sales and enquiries Sunday, November 9
White Papers
by
Howard
on Sun 09 Nov 2008 07:29 AM EST
White papers optimized in social media will bring traffic to your site. White papers are perceived to be very valuable by many different types of prospects. They should contain the voice of the customer and show leadership.
For example, a recent study by MarketingSherpa showed that for software companies and ASPs: White papers are the most effective forms of lead generation (36% reported), followed by webinars (31%) and free trials (28%). |
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