The brightest spot in an ad recession is direct response. As Ad Age noted recently:

"Many analysts now agree that when marketing budgets come under pressure in a stressed economy, those sectors that can best document their connection to ROI, such as search-engine advertising, are far more attractive to corporate chiefs than other kinds of less-trackable traditional advertising."

Our direct response, WebVoyaging™ Campaigns deliver proven ROI and are highly trackable see http://www.whatifwhatnext.com/webvoyage.htm.