Google is delivering on its promise that its online advertising system would do relatively well in an economic downturn. The company exceeded Wall Street expectations, reporting a solid 26 percent jump in net income to $1.35 billion, or $4.24 a share, from $1.07 billion in the third quarter of 2007. The company also said that the number of times users clicked on its ads grew 18 percent from a year earlier, roughly the same rate as in the previous quarter. The results were supported by strong gains in online advertising and cost reduction measures.  

Google makes its revenues from on-search ads, the fastest-growing segment of the market. Marketers use these ads to lure people to their Web sites, and are among the last thing advertisers would cut during a recession. Google’s business model has proven successful because of its focus on performance. In tough times, no one wants to turn away a customer! Advertisers are willing to take all the clicks they can get.

The Web 2.0 PR work What If What Next™ is doing currently to build business development vessels – like the Clipper Ships of the past – that integrate social networks, trade routes, dynamic content, business relationships and commercial transactions is continuing do good things for our clients. We are growing nicely because we are focused on measurable results.