One of the comments on the Viral article we have been discussing struck home:

 

Viral success isn't about "influencers" or "big seed marketing". It is about nailing two core variables; relevancy and reward. First, the content or message has to be relevant to the received. Second, I have to want to pass it along -- which means there has to be something in it for me -- not in a monetary way but an emotional, internal payoff. Nail that and the message will go viral.

 

Here is the central hypothesis to ponder. If you can get 500 voices in a community, both online and via other media and interpersonal communications advancing an idea or solution, then economic value will be created for the company.

 

Comments?