"For more than half a century, Toronto's best-loved entrepreneur did bear watching. Indeed, Ed Mirvish invited scrutiny – begged for it, actually, as a merchant, theatre impresario and restaurateur. Mirvish thrived on free publicity."
"Mirvish used a mix of traditional advertising and publicity stunts to draw in customers. "You didn't need an education to figure out that it was cheaper and more interesting to have news articles written about our events than paying for them," said Ed Mirvish,
Ed Mirvish passed away peacefully this week.