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What If What Next

A PR dude explores Web 2.0 PR and Social Networking issues, strategies and techniques for high technology companies.

Register for our New Keystone Business Development™ Webinar

When we talk to clients in the IT and Biotechnology industries, the most common question we are asked is “Can you help our company get to the next level?” What they are really asking is: “How can we boost our Business Development efforts?”

We have a great deal of expertise in creating Web2.0 PR campaigns that support Business Development initiatives. We build integrating campaigns that incorporate social networking for prospect list development, targeted emails, PPC campaigns, natural search engine optimization, content development, media relations, special landing pages and blogs, inbound linking, and webinars.

We have created a new one-hour webinar called Keystone Business Development™ that presents innovations in the application of Web2.0 PR to produce revenue momentum.

If you are interested in signing up for the webinar, then please provide your email address in the above Email Address box. You will receive an email with instructions on how to view and participate in the webinar.

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Contact Info:

Howard Oliver

Principal, What If What Next (TM)

416-638-8582

holiver@whatifwhatnext.com

www.whatifwhatnext.com

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View Article  ROMI - Return on Marketing Investment for Blogging

I have collected a good set of articles on Return on Marketing Investment for Blogging at: http://del.icio.us/HowardPR/ROMI.

Howard

 

View Article  Client Release: Bitrix Announces the Release of Bitrix Site Manager Version 6.0

FOR IMMEDIATE RELEASE

Bitrix Announces the Release of Bitrix Site Manager Version 6.0

Alexandria, VA –June 13, 2007— Bitrix, Inc. a provider of Content Management Systems and portal solutions for managing Web projects and multifunctional information systems on the Internet announced the release of Bitrix Site Manager Version 6.0. Bitrix Site Manager Version 6.0, a best-in-class Content Management System, features Components 2.0; a new and unique tool for fast development and the deployment of sophisticated web environments.

"Version 6.0 represents a major improvement in faster development and deployment and site performance," said Sergey Rizhikov, CEO of Bitrix, Inc. "The new release also contains dozens of system enhancements and special composite components such as enhanced Forums and Blogs."

The major advances in Version 6.0 are:

Web Development

Components 2.0: Bitrix Site Manager V.6.0 includes an important new feature - Components 2.0. The technology of Components 2.0 greatly facilitates the site development process. Components 2.0 contains a user-friendly configuration interface which simplifies component usage. It enables developers to separate program data from component templates.

Component template engine: The new version features an embeddable, multi-purpose, component template engine that provides strong support for PHP templates, Smarty, XSLT, FastTemplate, and any other templates a site developer might require.

Customizable modules: Bitrix Site Manager also includes a rich set of modules that significantly simplify site management tasks. These ready-to-use modules can be flexibly configured to build robust Web content management solutions, while maintaining an existing Web site’s look and feel.

Deployment Process

Bitrix Site Manager V.6.0 provides new composite components that meet sophisticated content management requirements. Now previously complex tasks such as creating forms, news sections, feedback sheets, bulletin boards, helpdesks, and other tools can be accomplished simply. A user simply drags-n-drops components to the required pages to easily build robust Web 2.0 web environments.

For Search Engine Optimization Bitrix Site Manager V.6.0 provides automatic support for Search Engine Friendly (SEF) URLs.

Web Site Performance

The groundbreaking data Auto-Cache technology enables site developers and administrators to dramatically increase web site performance, often without establishing a database connection. This feature facilitates site deployment on hosting. With Auto-Cache mode, web projects run faster on virtual hosting servers and can be scaled for high loads. Auto-cache mode is supported by all application components. Using Auto-Cacheis uncomplicated requiring only a simple button on the administrative panel.

User Tools

The interface for the WYSIWYG editor is now fully customizable. Major enhancements include:

Snippets panel: Customers can now create and use snippets. Snippets are pieces of reusable code which simplify and speed site administration.

Interface dialogs. The interface dialogs have been improved and redesigned to be even more user-friendly for customers.

Security

New security system enhancements allow customers to avoid all types of known vulnerabilities, thus making the application secure.

All users of older versions of Bitrix Site Manager whose updates and support subscription are active, can enjoy a FREE update of their systems to Version 6.0 via the SiteUpdate technology.

New product version can be tested on-line at the Bitrix Virtual Lab, or download a 30-day evaluation version.

About Bitrix Bitrix, Inc. specializes in the development of Content Management Systems (CMS) and portal solutions for managing web projects and multifunctional information systems on the internet. Bitrix markets the Bitrix Site Manager software: a standalone application that facilitates the creation of complex, smooth running web solutions. The company was established in 1998 by a group of senior IT specialists. Bitrix continues to hold a leading position in the web development market. 

Company contact: Jane Kolomeets, Bitrix, Inc., info@bitrixsoft.com, 703.740.8301, http://www.bitrixsoft.com.

Media contact: Howard Oliver, What If What NextTM, 416-638-8582, holiver@whatifwhatnext.com.