O.K. So the wife is a bit dubious about my dream machine.  I'll take the written test and then see. But......

The article that got my attention was written by another white middle aged guy (like me) who was flown down to Florida to test drive the bike and write an article. Do kids ever read news papers? How old school is that?

What happened to their Web2.0 campaign? Where is the cool clip on YouTube? Where is the cool community site devoted to 125CC enthusiasts? 

I am going to contact Honda Canada and see if a campaign is being planned. Perhaps this is all waiting for a launch in a few weeks when things warm up.

In case there is no plan at Honda, here are some basic Web2.0 ideas for them to noodle over:

Web 2.0 refers to a perceived or proposed second generation of Web-based services—such as social networking sites, wikis, and blogs—that emphasize online collaboration and sharing among users. 

Web2.0 is made possible by ubiquitous high bandwidth, cheap computing power and software advances notably AJAX, Flash, SAAS (Software as a Service) and Grid computing.

Web2.0 sites allow users to interact with focused content. Brochure ware sites have become less relevant for web savvy users who want to hear opinions from a community of users and not necessarily the originators of the material alone.  Trust and participation are key. 

The PR industry has embraced Web2.0. Here is my personal definition on Web2.0PR:

Web2.0PR: The use of new read/write SAAS tools to reduce the cost and enhance the efficiency of the PR process to generate earned media dependably and talk directly to consumers. (C) 2007, What If What Next  

For the fun of it, later in the week, I'm going to outline a Web2.0PR campaign for launching the CBR125R.