Web 2.0 the read/write Web is where there is an increasing proportion of content that’s being pushed out by individuals as opposed to institutions.
Search engines have become a natural first point to solve real specific business and sales problems.
Individuals in business are learning how to expose themselves through that instrument also.
Business publications and corporations are beginning to use Web 2.0-style publishing to be able to reach people. Business with Weblogs, CEO’s with Weblogs, PR departments with Weblogs - everybody is engaging in conversations.
Business relationships and the Business Web can be brought to bear on information overload and ecommerce value discovery.
Businesses are getting much more intelligent about how they use the Web to present themselves as not just companies with shareware sites, but as publishers that provide in-depth information about their activities