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What If What Next

A PR dude explores Web 2.0 PR and Social Networking issues, strategies and techniques for high technology companies.
View Article  Oscar2.0

The best Web2.0 moment of the Oscars had to be when Ellen asked Steven Speilberg to take a picture of Clint Eastwood and her for Myspace. 

Generally the whole affair was very bloggy, very reality TV.

Also just a bit boring!

 

 

View Article  The once vaunted Academy awards this year will be upstaged by Spears and Simpson.

Why? We live in an age of citizen celebrities.  We can can interact with our friends on  FaceBook and MySpace.  Movies were once about fantasy and glamour – inaccessible to normal people. We could only look. Now we can participate. Anybody can publish pictures, words and film online and "get distribution". Some MySpace clips get more viewers than "B" movies.  We can be the start – who needs Hollywood?

The technology is also very cheap.  I took a video of our client Cookoos - a local chicken rotisserie (very yummy). It will mounting it to their blog and MySpace shortly. Chickens can be stars too!

  Bookmark -  Del.icio.us | Digg

 

 

View Article  Clear lines separating enterprises and consumers have now become blurred

Symantec Chairman and CEO John Thompson
RSA Conference 2007

Thompson spoke about the growing popularity YouTube and community sites like MySpace and Friendster to demonstrate how the ability to collaborate online, work remotely and engage in more multi-party transactions is creating new business models for enterprises. 

"What used to be clear lines separating enterprises and consumers have now become blurred as networks are extended to not only partners and suppliers but also, most importantly, consumers," he said.

Source: http://www.crn.com/nl/crndailynews/showArticle.jhtml?articleId=197003899

View Article  Strong Definition of Web2.0

Developed by Microsoft, ASP.NET AJAX represents a shift of traditional Web technology, allowing developers to quickly and efficiently create next-generation Web experiences built around personalization and interactivity. AJAX, or Asynchronous JavaScript and XML, is often correlated with second major wave of user-driven Web sites, dubbed Web 2.0.

“We are excited that with Microsoft’s release of ASP.NET AJAX, we will be able to offer our customers the opportunity to create dynamic and innovative Web applications,” said Applied Innovations Senior Administrator Wayne Lansdowne. “Web 2.0, as it has been coined, ultimately redefines the Web as a distributed computing platform instead of a network for merely serving static content. The proliferation and standardization of new technology that enable this movement is critical to the future of the Internet.”

From: http://www.appliedi.net

 

View Article  4th Annual Media Relations Course by Federated Press
Type: Course
Date February 15 & 16, 2007
Location: Toronto

I am excited about being the course leader at this program. All the presenters are amazing and the topics are all cutting edge.  

Reference: http://www.federatedpress.com/PDF/MR0702-E.pdf

View Article  Developments in Web2.0 culture, techniques, tools and applications for PR, Business Development and the Enterprise. Analysis, context and some humor provided.

My mail box is building up nicely with Google alerts (http://www.google.com/alerts?hl=en) on Web2.0 and Web2.0PR. Two hundred or so in all. Between the skiing and making onion dip I did manage to spend a few interesting hours reviewing that file. Mostly US based Uber bloggers lending their wisdom on the scene. In an attempt to capture a conceptual hierarchy of what is hot I'll be using the notes section of this blog to collect some of the best ideas.

 

 

View Article  Businesses are getting much more intelligent about how they use the Web

Web 2.0 the read/write Web is where there is an increasing proportion of content that’s being pushed out by individuals ...   more »

View Article  Notes on Widgets, SAAS, Enterprise2.0

In computer programming, a widget (or control) is an interface element that a computer user interacts with, such as a ...   more »