PRmeasure :: Social Media Campaign Expected to Grow in '08

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Previous:	The Business Development Role and Web2.0 PR - Expected Value-Based Leadership Competencies for Business Development
Next:	SaaS - Outlook Web Access

Social Media Campaign Expected to Grow in '08

by Howard on Thu 08 Nov 2007 05:05 PM EST | Permanent Link | Cosmos

A survey by Coremetrics called 'Face of the New Marketer', US marketing professionals spend 7.8 percent of their online marketing efforts on social media campaigns in Q3 2007.

More investment in social networking campaigns is projected in social media campaigns in '08. Web 2.0 focused PR agencies, like What If What Next are projected to lead this growth because of core expertise in:

1) Producing content, which can drive the conversation and assessing news value, which will also be relevant in new media.

2) Assessing news value, which will also be relevant in new media.

3) Understanding of SaaS and social media.

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Keywords: socialmedia, Whatifwhatnext, saas

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Re: Social Media Campaign Expected to Grow in '08

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