If you were a music industry executive these pictures would resonate. Their business model has evolved radically. Revenue comes from new channels; customers use information and their product differently. They are rebuilding their entire industry.
Riffing on these images, here is a list of questions that strike me:
Are we filling our sales funnel with methods that are more analogous like the 45 recording than the iPhone?
How do leverage our content?
How do we share our content with partners and customers?
Is there an online life that follows our trade show activity?
Do we take 10% -30% of our trade show budget and use the web to get leads using the new media?
Can you add some additional questions to this list? I'll build it out further through the coming week.





