5. Blogs allow you to show your passion and wit as a thought leader in
your field.
Your blog will extend your network with leading-edge thinkers in your field—
the type of people who are drawn to blogging. It will develop your writing
skills and provide a means for you to build material for longer pieces. You’ll in
fact be publishing an online magazine. Think about it: you get full editorial
control!
You don’t have to deal with being listed along with competitors in a summary
article—or getting negative press. You can highlight your success to
prospective employees, vendors, customers, and your industry; enhance your
corporate brand, customer loyalty, and partnerships; promote a particular
product or service; and test new ideas.
Blogging can be a critical part of your marketing mix, a highly effective way
to significantly raise your visibility and connect with folks on a regular basis.
So go to it!
Send me an email (holiver@whatifwhatnext.com) if you would like to have a PDF of the complete article.