2. Blogging beats cold calling.
Maintain sales momentum: invest one to two hours a day in your blog for the first month of its life. (You can scale back afterward. What would you be doing otherwise that compares to this for reaching large numbers of people?) You’ll find blogging is habit-forming and brings you into contact with potential customers.
It’s a fun way to fill your sales funnel and shorten sales cycles. Your blog will get you meetings, speaking appearances and a loyal audience. You can also use your blog to handle objections and close business with major accounts.
Blogs can serve as digital business cards, resumes, personality profiles, sample portfolios, and more. They don't have to be limited to being "plogs" (personal diaries). For consultants and knowledge workers, blogs are an opportunity to share their expertise and knowledge with a larger audience.