I will be a guest speaker at an Innovation Café sponsored by McMaster University and the Golden Horseshoe Biosciences Network this Wednesday Sept. 27, 2006, 4:30-6:00 p.m. at McMaster University. Here is what we will be discussing.

Blogging as a tool in the Biotechnology Industry

The practice of blogging has been around since the mid 1990s mostly in computer savvy groups that used a variety of early chat mediums to communicate. It has only been recently, in the past 3 years that the practice has become mainstream and highly popular. Most blogging activity has been in the political forum and the electronic print media. They are also generally non-commercial entities. The blog has now evolved into having utility beyond its original application. Blogging is emerging as a technique for high technology companies to grow and make an impact in their sector. Questions for discussion include:

• Why should one consider a blog?

• Is it a public relations tool, marketing tool, sales vehicle?

• Is blogging considered a business practice?

• Who should use it and why?

• Are there rules to follow?

• What are some of the best practices?

See the attached brochure for more details.