A "thought leader" is a person who is recognized among his or her peers for innovative ideas—and who demonstrates the confidence to promote those ideas. A distinguishing characteristic of a thought leader is the recognition from the outside world that the company he or she leads deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.

 

Assuming the mantle of "thought leader" enhances your value—period, and blogging is the core tool to broadcast your status in this role. At What If What Next™, we’ve devised a proprietary ROI tool for our WIWNlog™ offering (see the left-hand column of this blog for details) to justify blog investment as a legitimate component of a marketing communications budget. Ask us about it.

Over the next week, I’ll be presenting my five reasons for blogging. Stay tuned!