Web2.0 has enabled the banal to be scattered across the globe consciousness. Great content is required to get noticed and make an impact.

"Banality in the mouth of a failed businessman or an unpublished novelists sounds banal; in the mouth of  David Rockefeller or Phillip Roth the same words acquire the weight of oracle." - Lewis Lapham

"Drearily commonplace and often predictable; trite: “Blunt language cannot hide a banal conception” (James Wolcott).

Source: Merriam-Webster's Medical Dictionary, © 2002 Merriam-Webster, Inc.

Main Entry:   banal
Part of Speech:   adjective
Definition:   commonplace; tired or petty
Etymology:   Serbo-Croatian ban `lord, ruler'