I will be a course leader and keynote speaker at this event:
Profit from the publishing revolution
Maximizing the Impact of Corporate BloggingSeptember 25 & 26, 2006, Toronto
COURSE HIGHLIGHTS
• The blog advantage
• How to manage your blog and bloggers?
• Measuring blog profitability and intangible results
• Finding the right “voice” for your blog
• Blogging and the law
• How to choose a platform
• Incorporating blogs into the marketing mix
• How blogs can circumvent traditional media bans and rules
• Managing blog use within your company
• Do you need guidelines for internal blogging?
• The future of blogging
See: http://www.federatedpress.com/PDF/MICB0609-E.pdf
I’d be pleased to share my research for the conference with you. I am also keen at presenting at other events.





