Paul Rummell, a client of our's, was a panelist at this lively and important health informatics event. To report on ...   more »

I had the opportunity to meet today with Norman Farrar, President and CEO of PurFusion (www.purfusion.com).  Norman struck me as an enthusiastic thinker who has built a cool company founded on a strong technology base.  The work he is doing in the entertainment industry is especially interesting.  Thanks to Martin Hoffmitz of Behaviorworx for hosting the meeting (www.bwxi.com) .

PurFusion Inc. is a premier business solutions provider for online corporate, association, charity, sports and entertainment identity. We enable our clients to promote, conduct and optimize their internet business opportunities, achieving a powerful and unique online identity, and profit from real time market demographic information.

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6/29/2006 1:32:25 PM

If anybody is still thinking that Blogs are not a real force that has crossed over to the mainstream media, note this top ranked story on Google this afternoon.

Howard

We use Skype extensively at What If What Next(TM). The service has really flattenened the world for us, enabling us to talk to journalists and clients around the world. They also have, as it happens, a well evolved corporate blog.

Do take a look at the Notebook section for a deconstruction of thier Blog. They are doing some cool things that are highly applicable to the business bloggers.

Howard

MEMES: noun. A meme is considered to be a discrete idea that replicates itself, with the connotation that memes replicate themselves and are propagated by people through social and technological networks, much like both real and computer viruses.

(Coined by Richard Dawkins)

Here are Memes on Blogging that we have written:

• Publishing is the art and science of moving content from the author to their reader. Getting the right content to the right person at the right time -and making a profit at it. Our concept of the Business Blog gives companies their own digital media vehicle. This is an opportunity to reduce advertising costs and gain dependable traffic by integrating editorial content, advertising and digital media. 
• Folks in the blogsphere tend to be early adopters.
• The target audience of any business blog should be the end-user and usually an individual.
• Ideas coming to you quickly look better via the Doppler effect - repetition influences buyer behaviour
• Corporate blogs linked to relevant publications will get targeted traffic.
• Corporate blogs build your reputation as a thought leader and bring visibility for your products and promotions with decision makers.
• Blogs can deliver content that is contextually relevant and sensitive to prospect needs, based on their interests and their stage in the buying cycle.
• They can be a valuable tool to shorten sales cycles and influence multiple buying centers in a target organization.
• Company blogs are a great way to answer questions you may receive from potential or actual customers.
• By putting the question and answer in your blog, you are now generating information out to potentially huge numbers of potential or actual clients.
• The Internet is an indispensable companion to print. Many magazine publishers are building up their Web presence to keep up with a generation of readers who automatically turn to the Internet instead of the printed page. Magazines are publishing with a large Internet component with original content. These investments mark a new level of commitment. A magazine can spark an idea but the Internet will provide the real vehicle for deep research, the purchase of products and the referral system to friends. You gain a broader audience and more loyalty from your subscribers if you extend the experience into the Web.
• The web created a sense of urgency, the sense of moment, is crucial.
• Event, time limited and strategically focused blogs will get attention and solve marketing and sales problems
• Traditional trade advertising is expensive. Blogs are in the news and will attract attention – in effect, your own Digital Magazine.
• Emails of blog entries to media, customers and prospect lists can attract up to a 30% hit rate (according to WIWN experience).
• Magazines and Newspapers are scrambling to add online content and blogs.

Add your own meme - click on Leave Comment and contribute your thinking!

Attention Health Editors:

Rimon Therapeutics Wins at CANMEDBIO Conference

    TORONTO, June 19 /CNW/ - CANMEDBIO, a program for helping bring ...   more »

We achieved a record hit rate to this blog on Thursday because of our coverage of the Congress of the Humanities and Social Sciences at York University. We are well ahead of the monthly average as well. We will go to well over 2000 distinct host served or visits for the month.  

Here are the stats from that day:

General Summary
Stat	June 15, 2006	June
Distinct hosts served	104	979
Bytes transferred	19.7MB	196.0MB
HTML requests	460	5,064
XML requests	176	2,830
Total page views	636	7,894