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What If What Next

A PR dude explores Web 2.0 PR and Social Networking issues, strategies and techniques for high technology companies.

Register for our New Keystone Business Development™ Webinar

When we talk to clients in the IT and Biotechnology industries, the most common question we are asked is “Can you help our company get to the next level?” What they are really asking is: “How can we boost our Business Development efforts?”

We have a great deal of expertise in creating Web2.0 PR campaigns that support Business Development initiatives. We build integrating campaigns that incorporate social networking for prospect list development, targeted emails, PPC campaigns, natural search engine optimization, content development, media relations, special landing pages and blogs, inbound linking, and webinars.

We have created a new one-hour webinar called Keystone Business Development™ that presents innovations in the application of Web2.0 PR to produce revenue momentum.

If you are interested in signing up for the webinar, then please provide your email address in the above Email Address box. You will receive an email with instructions on how to view and participate in the webinar.

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Contact Info:

Howard Oliver

Principal, What If What Next (TM)

416-638-8582

holiver@whatifwhatnext.com

www.whatifwhatnext.com

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View Article  Client Event: Visit of Alistair Glass - Deputy Minister, Ministry of Research and Innovation, Government of Ontario and Mark Romoff - President and CEO, Ontario Centres of Excellence to Rimon Therapeutic, May 8, 2006.

Howard Oliver - Principal, What If What Next™ - PR

Mark Romoff - President and CEO, Ontario Centres of Excellence...   more »

View Article  Media Relations Course

 

Media Relations

September 5 & 6, 2006
Toronto
EARLY BIRD SPECIAL:Register before June 6
& receive a $200 discount


Multimedia Presentation | Course Brochure | Sponsorship | Group Discounts | Register | 1.800.363.0722 | Code: MR0609/EB


Register now for the Media Relations course!
You could
win a FREE PASS to attend this event! To enter, simply register using this access code: 3AM10635

Be our guests to experience the following multimedia presentation from a previous event.


Influencing Media Decision-Makers: Getting Your Message Heard

Speaker:

 

Howard Oliver

 

What If What Next™


Course Highlights

- Reinforcing the link between marketing and communications
- Analyzing the competition and defining your strategic advantage
- Managing an interview
- Techniques for capturing media attention and avoiding practices that deter media
- Managing your organization's reputation through the media
- Crafting a strategy to enhance your reputation
- Delivering information for maximum impact by choosing the right message and medium
- Using market research to discern appropriate media
- Techniques for settling emotions and creating public confidence
- Managing contentious situations where confrontation is present or threatened
- Working with less: making the most of a shoestring budget
- Influencing public attitudes

Participating Organizations

ATI Technologies Inc.
Canadian Blood Services
CundariSFP
Manulife Financial
Media Strategy
What If What Next
World Wrestling Entertainment Canada