Howard Oliver - Principal, What If What Next™ - PR
Mark Romoff - President and CEO,
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Register for our New Keystone Business Development™ Webinar
Contact Info: Howard Oliver Principal, What If What Next (TM) 416-638-8582 www.whatifwhatnext.com
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Friday, May 12
by
Howard
on Fri 12 May 2006 02:16 PM EDT
Howard Oliver - Principal, What If What Next™ - PR Mark Romoff - President and CEO,
by
Howard
on Fri 12 May 2006 01:50 PM EDT
Media Relations September 5 & 6, 2006 Multimedia Presentation | Course Brochure | Sponsorship | Group Discounts | Register | 1.800.363.0722 | Code: MR0609/EB Register now for the Media Relations course!
- Reinforcing the link between marketing and communications- Analyzing the competition and defining your strategic advantage- Managing an interview- Techniques for capturing media attention and avoiding practices that deter media- Managing your organization's reputation through the media- Crafting a strategy to enhance your reputation- Delivering information for maximum impact by choosing the right message and medium- Using market research to discern appropriate media- Techniques for settling emotions and creating public confidence- Managing contentious situations where confrontation is present or threatened- Working with less: making the most of a shoestring budget- Influencing public attitudes
Participating Organizations ATI Technologies Inc.Canadian Blood ServicesCundariSFPManulife FinancialMedia StrategyWhat If What NextWorld Wrestling Entertainment
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