New Page 3

What If What Next

A PR dude explores Web 2.0 PR and Social Networking issues, strategies and techniques for high technology companies.
New Page 1

 

Register for our New Keystone Business Development™ Webinar

When we talk to clients in the IT and Biotechnology industries, the most common question we are asked is “Can you help our company get to the next level?” What they are really asking is: “How can we boost our Business Development efforts?”

We have a great deal of expertise in creating Web2.0 PR campaigns that support Business Development initiatives. We build integrating campaigns that incorporate social networking for prospect list development, targeted emails, PPC campaigns, natural search engine optimization, content development, media relations, special landing pages and blogs, inbound linking, and webinars.

We have created a new one-hour webinar called Keystone Business Development™ that presents innovations in the application of Web2.0 PR to produce revenue momentum.

If you are interested in signing up for the webinar, then please provide your email address in the above Email Address box. You will receive an email with instructions on how to view and participate in the webinar.

New Page 1 New Page 1

Contact Info:

Howard Oliver

Principal, What If What Next (TM)

416-638-8582

holiver@whatifwhatnext.com

www.whatifwhatnext.com

Directory of Marketing Blogs New Page 1

 

attensa button New Page 1

 

Digg! New Page 1

 

Add to Technorati Favorites New Page 1

 

New Page 1

 

New Page 1

 

Add to My Yahoo! New Page 1

 

Subscribe in NewsGator Online New Page 1

 

Subscribe with Bloglines New Page 1

 

Add to Google New Page 1

 

New Page 1

 

New Page 1

 

Login
User name:
Password:
Remember me 
Year Archive
This Month
May 2006
Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
Locations of visitors to this page

Enter a keyword...

Enter a search term and press Go!
Search
http://rpc.technorati.com/rpc/ping
Check Page Rank of any web site pages instantly:
This free page rank checking tool is powered by Page Rank Checker service
View Article  Congress of the Humanities and Social Sciences

I have been invited by York University and the organizing committee of the Congress to attend and "blog" this event that is taking place at York University from May 27 - June 3.  The conference is vast. I'll be attending sessions relating to innovation technology and the media.

At the beginning of the event I walked into the media room and was greeted by: "Oh you are that Blogging Guy!" 

It is great to to be one of the only bloggers given media accreditation at this event.

See an overview of the conference at: http://www.fedcan.ca/congress2006/programs/ataglance.htm

Follow the coverage under the Congress tab of this blog.

Through the good graces of AirYork2.0, York's wireless some of the blogs entries will be live. 

 

 

View Article  VoIP Goes to Business Class

Here is a strong article that we came across as part of our work for a new Canadian VoIP firm....   more »

View Article  Very funny and a great example of Viral Marketing

You can bet this clip, which I received today, is rapidly spreading all over the continent and beyond. 

As part of our digital publishing practice, we have the resources to produce short, attention grabbing videos. These can be mounted on blogs, websites and emails to create viral marketing campaigns.

Howard

 

1 Attachments
View Article  Web event to attend

I will be attending this event: 

 

Can You Really Afford Not to Use VoIP?
Leveraging Options for Increased Business Value
Thursday June 1, 2006

Until recently, it took a substantial investment in equipment and IT staff for businesses to ensure their voice and data services continued to meet their needs. VoIP technology, however, has made advanced voice and data services more economical for businesses of all sizes, while positioning them to take advantage of future IP-enabled applications.

Join Frost & Sullivan and our panel of industry experts as we explore the various options offered by VoIP services. Learn some key considerations to effectively align your business with a solution that is right for you, and will enable the growth of your business. Share and exchange your thoughts and ideas during our interactive Q&A.

http://www.frost.com/prod/servlet/ebroadcast.pag?eventid=67545066

 

 

View Article  Maximizing the Impact of Corporate Blogging, Toronto, September 25 & 26

I helped design and will be a course leader at this Federated Press program. I will also be giving the keynote presentation. 

OPENING KEYNOTE: SETTING THE STAGE
Blogs are changing the way we communicate and essentially how we conduct business. This new media can provide a new and effective way to access your clientele and get your message across, but blogs can also talk about your organization, possibly without your awareness or consent. Are blogs a fad or a long-range strategy? Will blogs destroy brands or differentiate them? Will blogs create communication chaos or open the door to more relevant customer interaction?

This session will provide a high-level understanding of the who-what-where-why of marketing blogs and how they can complement your company’s existing customer communication strategies:
· State of the nation
· Strategic blogging
· The blog advantage
· Why blogs are taking over
· Tour of the blogsphere

.... and my Mother said "I know you we not smart enought to be a Doctor, but at least you are a Blogger."

 

 

1 Attachments
View Article  Here we grow again

We are pleased to announce that we have added FavorData (www.favordata.com) as a new client.

Howard

 

 

View Article  Me Media by John Cassidy, The New Yorker, May 15, 2006

 

Get a hold of this important article  on user-generated web content. Over the next few days, I'm going to produce a set of notes on this piece.  

View Article  Client Event: Visit of Alistair Glass - Deputy Minister, Ministry of Research and Innovation, Government of Ontario and Mark Romoff - President and CEO, Ontario Centres of Excellence to Rimon Therapeutic, May 8, 2006.

Howard Oliver - Principal, What If What Next™ - PR

Mark Romoff - President and CEO, Ontario Centres of Excellence...   more »

View Article  Media Relations Course

 

Media Relations

September 5 & 6, 2006
Toronto
EARLY BIRD SPECIAL:Register before June 6
& receive a $200 discount


Multimedia Presentation | Course Brochure | Sponsorship | Group Discounts | Register | 1.800.363.0722 | Code: MR0609/EB


Register now for the Media Relations course!
You could
win a FREE PASS to attend this event! To enter, simply register using this access code: 3AM10635

Be our guests to experience the following multimedia presentation from a previous event.


Influencing Media Decision-Makers: Getting Your Message Heard

Speaker:

 

Howard Oliver

 

What If What Next™


Course Highlights

- Reinforcing the link between marketing and communications
- Analyzing the competition and defining your strategic advantage
- Managing an interview
- Techniques for capturing media attention and avoiding practices that deter media
- Managing your organization's reputation through the media
- Crafting a strategy to enhance your reputation
- Delivering information for maximum impact by choosing the right message and medium
- Using market research to discern appropriate media
- Techniques for settling emotions and creating public confidence
- Managing contentious situations where confrontation is present or threatened
- Working with less: making the most of a shoestring budget
- Influencing public attitudes

Participating Organizations

ATI Technologies Inc.
Canadian Blood Services
CundariSFP
Manulife Financial
Media Strategy
What If What Next
World Wrestling Entertainment Canada

 

View Article  FrogPad™ Release

I wanted to post this new release from my friend Linda Marroquin, CEO of FrogPad, Inc.

 

Howard

 

 ...   more »

View Article  The web is a news medium and a new medium.

An online news website is not a newspaper or TV online. It has 5 distinguishing characteristics: capacity (virtually unlimited), flexibility ...   more »

View Article  Blogging BioFinance 2006, May 2-4

 

We will be “Blogging” BioFinance 2006 ( www.biofinance.ca/BioFinance )

for our client new Rimon Therapeutics. 

 

Visit http://rimon.blogware.com over the next few days for our comments and interviews of this important event.

 

"BioFinance 2006 is the Canadian Life Science industry's leading investor conference. The meeting brings together key industry players to consider investment opportunities and issues affecting companies in biotechnology, medical devices, diagnostics and research tools. Participants include senior life science executives, institutional and venture capital investors, industry analysts, corporate finance executives and experts from the scientific and medical communities in Canada, the United States, Europe and Asia."

 
View Article  Modes of conference blogging

There are different modes of conference blogging:

 

Objectives:

Conference objectives for sponsors and participants

 

Transcription:

Word-for-word   ...   more »

View Article  Summer Podcasts from What If What Next

This summer we will producing Podcasts from our Tanzer 26 Sloop - "The Boat".  Stay tuned for insightful interviews and information from ...   more »

1 Attachments
View Article  Analysis of the rise of user generated content

"Death of the Producer? The Rise of User Generated Content & CommunityFrom the Producers Guild of America."

A Podcast from the Producers Guild of America

http://producersguild.scribestudio.com/custom/7605/index.jsp?

View Article  The End Game

Journalism is "a discipline of collecting, analyzing, verifying, and presenting
information gathered regarding current events, including trends, issues and people."...   more »