Magazine Readers Increasingly Turn to the Web, So Does Condé Nast

April 3, 2006, NYT By KATHARINE Q. SEELYE

 

Notes from this article:

"One hundred percent of the people who are getting married for the first time are people who grew up on the Internet," said Marshal Cohen, who is chief analyst for the NPD Group, a market research firm."

Many magazine publishers are building up their Web presence to keep up with a generation of readers who automatically turn to the Internet instead of the printed page.

Magazines are publishing with a large Internet component with original content. These investments mark a new level of commitment.

The Internet is an indispensable companion to print.

You gain a broader audience and more loyalty from your subscribers if you extend the experience into the Web.

The sense of urgency, the sense of moment, is crucial.

A magazine can spark an idea but the Internet will provide the real vehicle for deep research, the purchase of products and the referral system to friends.