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What If What Next

A PR dude explores Web 2.0 PR and Social Networking issues, strategies and techniques for high technology companies.
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Register for our New Keystone Business Development™ Webinar

When we talk to clients in the IT and Biotechnology industries, the most common question we are asked is “Can you help our company get to the next level?” What they are really asking is: “How can we boost our Business Development efforts?”

We have a great deal of expertise in creating Web2.0 PR campaigns that support Business Development initiatives. We build integrating campaigns that incorporate social networking for prospect list development, targeted emails, PPC campaigns, natural search engine optimization, content development, media relations, special landing pages and blogs, inbound linking, and webinars.

We have created a new one-hour webinar called Keystone Business Development™ that presents innovations in the application of Web2.0 PR to produce revenue momentum.

If you are interested in signing up for the webinar, then please provide your email address in the above Email Address box. You will receive an email with instructions on how to view and participate in the webinar.

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Contact Info:

Howard Oliver

Principal, What If What Next (TM)

416-638-8582

holiver@whatifwhatnext.com

www.whatifwhatnext.com

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View Article  Notes on Business Intelligence

Go to: http://en.wikipedia.org/wiki/Business_Intelligence for a strong overview of Business Intelligence.

Highlights:

BI is a set of business processes for collecting ...   more »

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FW: UPDATE: Debbie Travis - From the Ground Up - Starring Ryan Lucier.  APRIL 23rd @ 7PM on ...   more »

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Blogging the biotechnology revolution
http://bioinfblog.blogspot.com/

BMC Biotechnology
http://www.biomedcentral.com/bmcbiotechnol/

Arizona's BioTech News Update
http://azbiotech.blogspot.com

GMO Pundit
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bio, medical informatics
http://snowdeal.org...   more »

View Article  Biotech War between Ontario and Quebec?

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View Article  Canadian Resources on Co-ops

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http://www.coopscanada.coop/

Note the upcoming conference and information on governance and formation.

 

 

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View Article  Notes from a Washington Post Piece - New Trends In Online Traffic

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View Article  Scenario Charting for Communities of Interest
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View Article  Folk Music

During the workday we listen online to traditional music on the web at WUMB  Folk Radio (http://www.wumb.org/home/index.php.) or Woodsongs (http://woodsongs.com/).

Listen in when you have a chance.

 

 

View Article  Notes on business blogging

The target audience of any business blog should be the end-user and usually an individual.

 

Corporate blogs build your reputation as a thought leader and visibility for your products and promotions with decision makers.

 

Blogs can deliver content that is contextually relevant and sensitive to prospect needs, based on their interests and their stage in the buying cycle. 

 

They can be a valuable tool to shorten sales cycles and influence multiple buying centers in a target organization.

 

Company blogs are a great way to answer questions you may receive from potential or actual customers. By putting the question and answer in your blog, you are now generating information out to potentially huge numbers of potential or actual clients.

 

The search engines do index blogs as well as websites, so it will show up in search results. Good Google rankings will be achieved.  

 

Business blogs that are successful have a feel of casualness to them that is not forced - they don't read as if they are an advertisement for your company, but more like the day-to-day life of your company.

 

You may have one blog and still have many different people contribute to it. Each one will present a different view of the company from their angle and provide more variety for the readers of your company's blog.

 

The most interesting blogs seem to be the ones that vary in length - sometimes they have longer entries and other times just short entries - plus this gives your company blog the appearance of a personal touch.

 

Be sure to make entries frequently. There is no requirement that you make an entry every day, but don't let too long go between entries.

 

If you are a small company, you might want to consider making a company blog the highlight and center of your website.

 

 

 

 

 

 

View Article  Notes from the NYT on Magazine Web Readership

Magazine Readers Increasingly Turn to the Web, So Does Condé Nast

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