I will be the course leader and presenting the following talk at the 4TH Annual Integrated Online Print Communications Program presented by Federated Press, March 2 & 3, 2006, Toronto.  

STRATEGIES FOR DEVELOPING WEB CONTENT

Intranets are only as good as their content. No matter how slick the technology is, if an intranet doesn’t help people to do their jobs better, it will be ignored and will die. One of the most powerful tools for communicators today is the Web. It can effectively deliver your messages to your internal and external publics in an extremely costefficient manner. Yet, many corporate communicators struggle with making their web sites effective messaging tools because of content management issues.

This discussion will teach you how to successfully deal with the top content management issues facing strategic communicators today.

· Understand what your online audience wants and how often
· Interact with your audience and gain valuable feedback and research using online surveys, web focus groups and usability testing
· Planning and implementing a content management strategy

I'll be posting the material from that talk for the benefit of readers of  PRMEASURE.