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When we talk to clients in the IT and Biotechnology industries, the most common question we are asked is “Can you help our company get to the next level?” What they are really asking is: “How can we boost our Business Development efforts?”

We have a great deal of expertise in creating Web2.0 PR campaigns that support Business Development initiatives. We build integrating campaigns that incorporate social networking for prospect list development, targeted emails, PPC campaigns, natural search engine optimization, content development, media relations, special landing pages and blogs, inbound linking, and webinars.

We have created a new one-hour webinar called Keystone Business Development™ that presents innovations in the application of Web2.0 PR to produce revenue momentum.

If you are interested in signing up for the webinar, then please provide your email address in the above Email Address box. You will receive an email with instructions on how to view and participate in the webinar.

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416-638-8582

holiver@whatifwhatnext.com

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« November 28

Monday, December 4

New Press Relase: EasyTechCare Lets Every Home Have Its Own Chief Technology Officer

by Howard on Mon 04 Dec 2006 10:10 AM EST

RELEASE

EASYTECHCARE LETS EVERY HOME HAVE ITS OWN CHIEF TECHNOLOGY OFFICER

Toronto, Dec 4, 2006--EasyTechCare, a Toronto-based consumer-friendly tech care company, launched today a new fun and educational program for consumers considering the purchase of home-based technology this holiday season. The Home Chief Technology Officer (H-CTO) program enables consumers to command their digital domain and make strategic decisions about computers, digital TV or other electronics. By contacting the company, interested consumers get an official, signed H-CTO certificate of accomplishment bearing their name, suitable for framing. They also get a planning guide and a white paper.

“It’s a fun way to help our community make better purchasing decisions,” comments Max Finestone, co-founder of EasyTechCare. “We’ve assembled these resources to highlight ways to get maximum pleasure and minimum hassle from home technology. We’re excited about helping consumers learn about home technology, and have fun while they’re doing it.”

Chief technology officers (CTOs) in corporations think about purchasing cycles, total cost of ownership, strategic planning and issues related to the integration of hardware, software, training, technical support, connectivity and security. The materials for the H-CTO program bring these ideas down to earth for the home consumer.

H-CTOs will also be able to throw around nifty jargon to impress their loved ones—“capital support”, “operating costs”, “best-of-breed”, “replacement cycle”, “Vista-ready”, “rich media” and “malicious spyware”. They can even use their new vocabulary to suggest what they really want for holiday gifts from family “stakeholders”!

Through the holiday EasyTechCare staff will also be there for people calling in for the H-CTO material, to answer questions and recommend services when appropriate. To sign up visit www.easytechcare.com, call (416) 987-3279 or e-mail us at inquire@easytechcare.com.

About EasyTechCare

EasyTechCare is the consumer-friendly tech care company. It offers branded home technology service delivery, with on-line andin-home installation, telephone support and service and repair with certified technicians based on a pay-per-use or monthly fee model. The company’s strict "Standards of Service" code provides customers with peace of mind. EasyTechCare has positioned itself as the consumer-friendly tech care company.

Company contact: Maxwell Finestone, co-founder, mfinestone@easytechcare.com,
EasyTechCare Inc. 170 The Donway West, Suite 105, Toronto, ON M3C 2G3 (416) 987-3279

Media contact: Howard Oliver, What If What Next, 416-638-8582, holiver@whatifwhatnext.com

Keywords: MaxwellFinestone, , ETC, EasyTechCare, connectivity, Home Chief Executive Officer, H-CTO, holidayshopping, socialmarketing, HowardOliver, WhatIfWhatNext

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