I had the opportunity to ask Phil Tucker, Director of MyFriendStats, a few questions about his interesting Web2.0 offering. 

Can you tell my readers what MyFriendStats will contribute to the Web2.0 world?

MyFriendStats is a very specific tool, but a general concept. Many Web2.0 sites allow users to maintain a list of contacts, creating a social network. Obviously this is the main purpose of some sites, MySpace being one of them. Now that many artists, brands and products have joined sites such as these, MySpace specifically, there is a need for a clear way to track demographics being reached through these commercial profiles. MyFriendStats delivers this.

What would be the application be for PR professionals using the tool?

Being able to illustrate through raw data and charts the demographics involved in a MySpace profile allows PR professionals to clearly show the benefits of such endeavors. This also allows those offering MySpace advertising solutions to give their customers a detailed view of the demographics which will be targeted.

At a commercial level, MyFriendStats can add clear value to MySpace advertising, on a less serious note MyFriendStats adds another dimension of data the everyday MySpace user can enjoy browsing and identifying trends in.

For more information visit: http://www.myfriendstats.com