Register for our New Keystone Business Development™ Webinar
When we talk to clients in the IT and Biotechnology industries, the most common question we are asked is “Can you help our company get to the next level?” What they are really asking is: “How can we boost our Business Development efforts?”
We have a great deal of expertise in creating Web2.0 PR campaigns that support Business Development initiatives. We build integrating campaigns that incorporate social networking for prospect list development, targeted emails, PPC campaigns, natural search engine optimization, content development, media relations, special landing pages and blogs, inbound linking, and webinars.
We have created a new one-hour webinar called Keystone Business Development™ that presents innovations in the application of Web2.0 PR to produce revenue momentum.
If you are interested in signing up for the webinar, then please provide your email address in the above Email Address box. You will receive an email with instructions on how to view and participate in the webinar.
This week I have been somewhat of a hero. I received quite a few excited calls from clients who perceived the business blogs we created for them to be part of a Web2.0 mega trend heralded by Time Magazine. This week, Time announced that their selection for person of the year was “Us”. To quote their Managing Editor Richard Stengel: “…the idea of the 2006 Person of the Year: that individuals are changing the nature of the information age, that the creators and consumers of user-generated (web2.0 ) content are transforming art and politics and commerce… and the consequences of it are both hard to know and impossible to overestimate.”
Web 2.0 is comprised of the second generation of Internet-based tools —such as blogs, social networking sites, wikis, communication tools and work process tools that as a group emphasize online collaboration and sharing among users.
Our firm has increasingly focused on the public relations aspects of Web2.0, or Web2.0 PR to address the rise of these web based tools that make PR more effective, interesting and flexible.
Stengel also comments that “blogs bring events to us in ways that are often more immediate and authentic than traditional media……these new techniques will only enhance what we do as journalists and challenge us to do it in even more innovative ways.” Part of the challenge will come from Web2.0 PR practitioners who now can directly produce compelling narratives about their clients that go directly to customers and prospects as well as journalists. Hence our clients feeling passionately about the bottom line impact of their blogs.
But this is just the start as far as we are concerned. We are very excited about the collaborative power of Web2.0 tools. Tools to build, manage and tune non-standard business processes. I have started to write about Vertabase PRO, an advanced online project management tool that intelligently manages ad hoc teams with different skills, affinities and perspectives. What If What Next™ uses this Web2.0 project management software to manage our larger client engagements. Unlike Microsoft Project which we find cumbersome especially for collaboration; we have been able to get up and running with Vertabase Pro and gain basic mastery in just a few hours of fiddling and a demo from their training person. My team feels very confident that we have found the tool to scale our company significantly as we ride the Web2.0 PR wave.
More detail on the process with follow in subsequent entries.
Isomers Laboratories, one of Canada's leading manufacturers of quality skin and beauty products, introduces Copper P Concentrate, with Oligo Minerals, a lightweight mineral and peptide serum for fragile, overstressed, and aging skin.
Toronto, ON (PRWEB) December 9, 2006 -- Isomers Laboratories, one of Canada's leading manufacturers of quality skin and beauty products, introduces Copper P Concentrate, with Oligo Minerals, a lightweight mineral and peptide serum for fragile, overstressed, and aging skin. The five-element blend of trace elements (magnesium, iron, zinc, copper, and silicon) provides topical nutrients to the skin, in a ratio similar to that found in healthy skin and hair. This anti-aging serum delivers minerals and trace elements to the skin.
Minerals in the skin are depleted due to:
• All forms of stress • Pollution and sunlight • Perspiration
Copper is the most popular trace mineral in the blend, due to its role as an anti-oxidant, anti-microbial, and surface skin collagen support. Zinc plays an important role in skin care by comforting and balancing the skin.
Copper P Concentrate skin care can be applied liberally to the face, neck, and chest area twice each day, followed by a moisturizer. It awakens, tones, and feeds the skin. Copper P Concentrate provides a youthful element to the skin, vital to skin enhancement, smoothing, and softening. It helps to awaken the skin, support smoother, softer skin, balance sebum and reduce redness.
To order in the USA visit http://www.shopNBC.com and refer to item numbers: C17401 - 30 ml, $49.95; C23765 - Litre - individual, $799.60 and C23297 - 4 oz, $99.99
Or contact: ISOMERS Laboratories: 416-787-2465 ext. 37.
Isomers Laboratories Inc. (http://www.isomers.ca) was founded in 1988 by Manuela Marcheggiani and her husband, Darius Majlessi. The company formulates and manufactures skin care, cosmetics and nutritional products for clients of all ages. Isomers products are sold primarily through ShopNBC TV, allowing customers to be educated on how and why specific products are effective for their skin type. Isomers is a cruelty-free company that does not test products on animals.
A large article was published in the Toronto Star last week for our client EasyTechCare. The coverage directly resulted from their What If What Next created blog and related PR efforts – http://etc.blogware.com.
This is a fine example of the value of our Web2.0 PR work.
I am delighted to announce that What If What Next will provide Web2.0 PR services to Vertabase, the top rated web project management company.
We will also be using Vertabase Pro to help manage our projects and client interactions. Each of our larger clients will get a Vertabase Pro seat. Vertabase has told us that PR firms and advertising agencies using their system in this way experience a significant leap in productivity and client satisfaction.
Over the coming weeks, I will be reporting on our transition to Vertabase Pro on this blog. We have some fascinating processes and concepts to share with you. This will be a transformational experience for my company that will help accelerate the growth we have experienced in 2006!
EASYTECHCARE LETS EVERY HOME HAVE ITS OWN CHIEF TECHNOLOGY OFFICER
Toronto, Dec 4, 2006--EasyTechCare, a Toronto-based consumer-friendly tech care company, launched today a new fun and educational program for consumers considering the purchase of home-based technology this holiday season. The Home Chief Technology Officer (H-CTO) program enables consumers to command their digital domain and make strategic decisions about computers, digital TV or other electronics. By contacting the company, interested consumers get an official, signed H-CTO certificate of accomplishment bearing their name, suitable for framing. They also get a planning guide and a white paper.
“It’s a fun way to help our community make better purchasing decisions,” comments Max Finestone, co-founder of EasyTechCare. “We’ve assembled these resources to highlight ways to get maximum pleasure and minimum hassle from home technology. We’re excited about helping consumers learn about home technology, and have fun while they’re doing it.”
Chief technology officers (CTOs) in corporations think about purchasing cycles, total cost of ownership, strategic planning and issues related to the integration of hardware, software, training, technical support, connectivity and security. The materials for the H-CTO program bring these ideas down to earth for the home consumer.
H-CTOs will also be able to throw around nifty jargon to impress their loved ones—“capital support”, “operating costs”, “best-of-breed”, “replacement cycle”, “Vista-ready”, “rich media” and “malicious spyware”. They can even use their new vocabulary to suggest what they really want for holiday gifts from family “stakeholders”!
Through the holiday EasyTechCare staff will also be there for people calling in for the H-CTO material, to answer questions and recommend services when appropriate. To sign up visit www.easytechcare.com, call (416) 987-3279 or e-mail us at inquire@easytechcare.com.
About EasyTechCare
EasyTechCare is the consumer-friendly tech care company. It offers branded home technology service delivery, with on-line andin-home installation, telephone support and service and repair with certified technicians based on a pay-per-use or monthly fee model. The company’s strict "Standards of Service" code provides customers with peace of mind. EasyTechCare has positioned itself as the consumer-friendly tech care company.
Company contact: Maxwell Finestone, co-founder, mfinestone@easytechcare.com, EasyTechCare Inc. 170 The Donway West, Suite 105, Toronto, ONM3C 2G3 (416) 987-3279
