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What If What Next

A PR dude explores Web 2.0 PR and Social Networking issues, strategies and techniques for high technology companies.

Register for our New Keystone Business Development™ Webinar

When we talk to clients in the IT and Biotechnology industries, the most common question we are asked is “Can you help our company get to the next level?” What they are really asking is: “How can we boost our Business Development efforts?”

We have a great deal of expertise in creating Web2.0 PR campaigns that support Business Development initiatives. We build integrating campaigns that incorporate social networking for prospect list development, targeted emails, PPC campaigns, natural search engine optimization, content development, media relations, special landing pages and blogs, inbound linking, and webinars.

We have created a new one-hour webinar called Keystone Business Development™ that presents innovations in the application of Web2.0 PR to produce revenue momentum.

If you are interested in signing up for the webinar, then please provide your email address in the above Email Address box. You will receive an email with instructions on how to view and participate in the webinar.

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Contact Info:

Howard Oliver

Principal, What If What Next (TM)

416-638-8582

holiver@whatifwhatnext.com

www.whatifwhatnext.com

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View Article  New Presentation: Communicating Your Privacy Security Approach to Ensure Citizen Trust In A Web2.0 World

I presented at this Federated Press event. For the course outline see: http://www.federatedpress.com/PDF/GCS0611-E.pdf.

My talk was entitled: Communicating Your Privacy Security Approach to Ensure Citizen Trust In A Web2.0 World. The slide deck is attached below. 

 

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View Article  New Press Release from Rimon Therapeutics

Rimon Therapeutics Named One of Canada's Top 10 Life Science Companies
Nov 27, 2006 - 09:58

 

TORONTO (CCNMatthews) ...   more »

View Article  How to boost your blog's traffic

johann_wolfgang_von_goethe.jpgWhatever you can do or dream you can, begin it. Boldness has genius, power, and magic in it.

Johann Wolfgang von Goethe

 

 

I have collected a list of blog directories and other resources that can be used to build traffic to blog sites.

A simple one to use ping tool is Pingomatic at http://weblogs.about.com/gi/dynamic/offsite.htm?zi=1/XJ&sdn=weblogs&zu=http%3A%2F%2Fpingomatic.com%2F

Email me directly and I'll send the document out to you. 

Cheers!

Howard

holiver@whatifwhatnext.com

 

 

 

 

 

 

 

View Article  Channeling Conrad Black

Conrad Black is my new anti-hero and favorite writer. He gets read. He gets read because he writes big and is extremely knowledgeable. 

 

Dip into his life. His colorful and controversial carrier is legend. Conrad Moffat Black, Baron Black of Crossharbour PC (Can.), OC, KCSG, (born 25 August 1944, in Montreal, Quebec), is a British biographer, financier and newspaper magnate. He is married to Barbara Amiel, a well-known columnist.  See his Wiki now for a good bio (http://en.wikipedia.org/wiki/Conrad_Black). Also see him on TV. CTV will be running the Shades of Black, December 4 (http://www.channelcanada.com/Article1629.html). Tom Bower's dual biography Conrad and Lady Black: Dancing on the Edge is scheduled to be published this month. The guy has nerve - he faces over 40 years in jail and tens of millions in fines. True to form, Conrad Black goes bold and on the attack recently stating "The U.S. Marines couldn't keep me away from this trial."

 

In the face of all of this he keeps writing with candor, intelligence and clarity. His piece in today's National Post was wonderful (http://www.canada.com/nationalpost/story.html?id=fd0e504b-ca01-4403-9422-bddb93160a4c).   

 

He takes on a big topic, with a big title "America's problems run deep". Suck in the first three paragraphs:

 

"Astonishingly, President George W. Bush did better in Tuesday's mid-term elections than Dwight D. Eisenhower and Ronald Reagan, popular Republican presidents, in 1958 and 1986 respectively; and much better than the Kennedy-Johnson Democrats mired in Vietnam in 1966, and the post-Watergate Republicans in 1974.

 

The ululations of joy of the Democrats seem premature. There is a lot of peppy talk in some of their more effusive circles, of impeachment hearings because of Bush having misled the country over weapons of mass destruction prior to entering the Iraq War.

 

This would be a Weapon of Self-Destruction for the Democrats. The criminalization of policy differences has been the bane of the American system for over 30 years."

 

 

Just love it. How he can put out anything while facing such disaster is beyond me. I'd be jacked up on my  reality killer and be reduced to flipping channels hopelessly. I'm going to my local book and coffee emporium to get his biography on Franklin D. Roosevelt. Conrad Black purchased at auction a collection of US President Franklin D. Roosevelt's private papers and produced this bestselling biography, Franklin Delano Roosevelt, Champion of Freedom, in 2003.

 

My point here is that nervy writing born of great research and bold use of language makes for great writing. Good inspiration for bloggers trying to drag out notable "content" from banal topics.

 

And oh, when I'm buying his book I'm also going get a big yellow highlighter and mark up it up. I want to channel Conrad Black.  

View Article  Biofinance Early Phase Conference
BioFinance Early Phase 2006 is a one-day program that will feature presentations by the CEOs from 30 life science companies from across Canada and the US. It will also feature panel discussions by experts on topics including early stage financing, aspects of the deal and US financing sources. The presenting companies will be developing new medicines, devices, diagnostics, medical technologies and systems. These companies will likely have some angel, private or seed financing already in place and will be starting the search for investment in the range of up to $ 2 to 5 million.

 

View Article  Notes on writing great online copy

Notes from The Online Copywriter's Handbook by Robert W. Bly

 

What makes online copy work? Your writing must: have ...   more »

View Article  Notes on Natural Search Engine Optimization

Consider these ideas and references on Natural Seach Engine Optomization:

Google, as well as others, prefer sites that employ an ...   more »