MEET YOUR MANUFACTURER CSI REQUIREMENTS IN THE NEXT 90 DAYS AND BE THE LEADER IN YOUR MARKET

Toronto, October 4, 2006 - 123 Loyalty Inc., vendors of Customer Service Index (CSI) services for the automotive sector, opened the door today for dealerships to quickly and easily get real time CSI feedback from customers, at a fraction of the cost of competitive systems. Dealerships can initiate the installation process and have their CSI site up and running in a matter of a few hours.

It is by far the simplest, most cost effective and fastest way for small-to-medium dealerships to meet their manufacturer mandated CSI requirements and improve their productivity.

"123CSI-G is the most powerful real-time feedback system available," said Andy Prevost, President. "Small-to-mid sized dealerships can easily gain control of after-Service follow-up with fast feedback from customers. Over a 90 day period you can transform your dealership."

Response rates far exceed paper-based surveys and call centers. "The transition to 123CSI is painless, with data flowing from both the built-in call center module and internet-based feedback directly in one single database and reporting vehicle. 123CSI-G includes a powerful Resolution Center that manages the entire process of dealing with customer issues including assigning specific issues to staff members."

123 Loyalty Inc. designed 123CSI-G to be the most affordable and inexpensive CSI tool available, yet have features comparable to competitive offerings. There are no limits on how many surveys you send, how many replies you receive, or how many dealership staff have access to the control panel and resolution center. 123CSI-G has a very low setup price and low monthly fees. The full feature set and pricing is found at www.123csi.com.

123CSI-G is based on an Application Service Provider (ASP) model which means absolutely no capital costs to the dealership. 123CSI is optimized to run on 123 Loyalty Inc.'s highly secure and optimized web servers. The company provides a service where dealerships use 123CSI-G on a monthly "subscription" basis. 123 Loyalty Inc. is dedicated to protecting the privacy interests of dealerships and is in full compliance with the US CAN-SPAM Act and the Canadian Privacy Legislation.

"Businesses currently using 123 Loyalty Inc. products report marked increases in overall CSI / SSI ratings. They also report some terrific other beneficial changes ... like staff switching from being reactive with potential customer issues, to being proactive in assisting all clients on a daily basis," noted Andy.

About 123 Loyalty Inc.

123 Loyalty Inc. was formed in June 2005 by Andy Prevost, the company's president and chief technology officer, and Philip Forster, its chief executive officer and chief financial officer, to create and market customer loyalty and retention platforms to assist companies in managing their customer's expectations, satisfaction levels and retention implementation strategies. Its other products include DCP-Portal AE, which is based on 123 Loyalty's award-winning content management system currently used by over 475,000 leading web sites world wide. DCP-Portal is currently the world's fifth most popular content management system listed on Hotscripts.com.

For further information, please contact: Andy Prevost, president and chief technology officer, 123 Loyalty Inc., 905-715-1712, andy@123loyalty.com., www.123CSI.com.

Media contact: Howard Oliver, What If What NextTM, 416-638-8582, holiver@whatifwhatnext.com.

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