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What If What Next

A PR dude explores Web 2.0 PR and Social Networking issues, strategies and techniques for high technology companies.
View Article  Florida Vacation

I was away over the past week with Mindy. Not so amazing how poorly the Canadian elections were covered down ...   more »

View Article  "Ink" obtained in itbusiness.ca for Our Client 151 Front Street West

We are proud to announce that we have obtained significant coverage for our client 151 Front Street West. In today's ...   more »

View Article  "Ink" obtained in the Toronto Star for our Client EasyTechCare

We are proud to announce that we have obtained significant coverage for our client "Easy Tech Care" in yesterday's Toronto Star. Tyler Hamilton, The Star's Technology Reporter wrote this piece:

Relief from gadget overload - Jan. 16, 2006. The Toronto Star TYLER HAMILTON

http://www.thestar.com/NASApp/cs/ContentServer?pagename=thestar/Layout/Article_Type1&call_pageid=971358637177&c=Article&cid=1137365412567

Here is a quote from the article:

EasyTechCare (http://www.easytechcare.com) is one of the newer computer services companies to enter the in-home customer support scene. These days, says Finestone, in-home support has expanded beyond computers, and it's not simply about repairs anymore. A growing number of consumers either don't have the skills, patience or time to set up their computer system, wireless network or home theatre system, meaning many are willing to pay to have it done." 

View Article  The Roles of PR Professionals and Journalists for Technology Companies

Christie Blatchford is a Canadian newspaper columnist and broadcaster. On the CBC yesterday she suggested that journalists bear witness to ...   more »

View Article  Take a moment and experience ocean racing - WILD!

For those that are following it, ABN AMRO TWO broke the 24 hour distance record yesterday logging 563 nm with ...   more »

View Article  Your Website Sucks!- and Other Dubious Marketing Moves - A Presentation By Howard Oliver

Liven up your next meeting or conference with a "How To" on marketing communications and PR budgets, strategy and tactics, ...   more »

View Article  6 Marketing Mistakes to Consider Carefully in the New Year

1. Working in your business instead of on your business. 50-60% of your time should be spent on income producing ...   more »

View Article  New Release For 151 Front Street West - Key North American Carrier Hotel Owners Join Together

Build Your Entire North American Network in
One Room @ PTC 2006
Key North American Carrier Hotel Owners Join Together...   more »

View Article  Great Quote: "Marine norms are designed to produce institutional heroism in the heat of combat."

The United States Marines are not, and have never been, “reasonable,” and with good reason. Reasonable people don’t win battles. ...   more »

View Article  4TH Annual Integrated Online Print Communications Program

I will be the course leader at the 4TH Annual Integrated Online Print Communications Program presented by Federated Press, March 2 & 3, 2006, Toronto. The program brochure is attached. 

1 Attachments
View Article  Show Me the Money!

What clients really want from their PR firm is to be shown the money. When their most important customers are ...   more »

View Article  50 Plus Folks are Very Tech Savvy!

Look at www.50plusnow.com whose mission is "to help baby boomers as well as older senior citizens to find important relevant ...   more »

View Article  The Promise of Vista

Is Microsoft becoming ..... APPLE? Sure sounds like it. Conceptually software as the link between technology and content is smooth. ...   more »

View Article  Our Mission Statement
What If What Next(TM) Provides PR, Marketing Communications and Business Development Services for Emerging Technologies that Matter.   more »
View Article  Dick Clark's New Year's Broadcast

Dick Clark bravely went on the air this New Years despite suffering from a stroke. We were all sympethetic to ...   more »

View Article  Journalism

Today, with the energies of a new year, we will start a series Journalism.


"It really is a symbiotic relationship ...   more »

View Article  Today IDG's InfoWorld Names Top Technologies in 2006

Today, IDG's InfoWorld named top IT technolies in 2006. Watch these folks and their TIER ONE PR programs. Great benchmarks!

InfoWorld's 2006 Technology ...   more »