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What If What Next

A PR dude explores Web 2.0 PR and Social Networking issues, strategies and techniques for high technology companies.
View Article  Thoughts on Corporate Blogs

Corporate blogs are an opportunity to show the human side of news releases - virtual coffeehouses to bounce ideas to ...   more »

View Article  Thoughts on Weblog Push Features

Growth stats and media are startling

Emails are blocked and less read

RSS replacing google searches for customers and media ...   more »

View Article  Thinking from Marshall McLewan
Marshall McLewan referred to television and film as "cold media," as opposed to the hot media of books and papers. ...   more »