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Wednesday, September 28
Ideas on Project Based Business Blogs
by
Howard
on Wed 28 Sep 2005 06:37 PM PDT
Monday, September 26
The New PR Model
by
Howard
on Mon 26 Sep 2005 03:21 PM PDT
The new public relations model of the search blog brings with it a change in attitude and information. No longer are journalists and bloggers pitched by the boilerplate press release. PR efforts focus on email or IM with a link to the newest blog post. And if the media subscribe to the RSS feeds of these blogs, they are instantly contacted by their aggregator.
Global PR Week
by
Howard
on Mon 26 Sep 2005 03:18 PM PDT
Its Global PR Week http://www.globalprblogweek.com/ Wednesday, September 14
Focus Groups
by
Howard
on Wed 14 Sep 2005 09:35 AM PDT
Focus groups simply discussion groups composed of members of the population you want to study. They are an exploratory research method used ... more »
Measuring stakeholder and public confidence with practical tools and approaches
by
Howard
on Wed 14 Sep 2005 09:10 AM PDT
Tuesday, September 13
Media Relations Conference - Toronto September 22 & 23, 2005 For Federated Press
by
Howard
on Tue 13 Sep 2005 08:22 PM PDT
Two Presentations by our Firm
ONE: INFLUENCING MEDIA DECISION-MAKERS: GETTING YOUR MESSAGE HEARD How do you craft a corporate story that is newsworthy? And how do you get the media’s attention and ensure that your message will be effectively communicated? Is there a secret formula to garner the attention of reporters? Why do some stories capture more attention than others? Part of the answer lies in maximizing your interview opportunities and making sure that the media coverage you obtain actually reflects what you intend to express. This session will offer proven techniques and tips on transforming your message into a “news” story. • Determining whether your message is newsworthy • Understanding the criteria for a good news story • Techniques for capturing media attention and avoiding practices that deter media • Transforming interesting stories into news items • Attracting the right media to your event
TWO: MEASURING THE PERFORMANCE OF YOUR MEDIA RELATIONS Measuring the performance of your media relations is not easy, but it is crucial if you plan to influence public opinion or promote your corporate brand effectively going forward. This session will help attendees incorporate metrics as an essential tool for their public relations strategy. • Measuring stakeholder and public confidence with practical tools and approaches • Measuring customer relations • Using focus groups • Incorporating measurement instruments • Monitoring public relations performance in the media • Evaluating branding techniques Friday, September 9
Thoughts on Corporate Blogs
by
Howard
on Fri 09 Sep 2005 07:56 AM PDT
Corporate blogs are an opportunity to show the human side of news releases - virtual coffeehouses to bounce ideas to ... more »
Thoughts on Weblog Push Features
by
Howard
on Fri 09 Sep 2005 07:52 AM PDT
Growth stats and media are startling Emails are blocked and less read RSS replacing google searches for customers and media ... more » Thursday, September 8
6th Annual Communications Performance Measurement Conference
by
Howard
on Thu 08 Sep 2005 05:36 AM PDT
Howard Oliver will be a course leader at:
The 6th Annual Communications Performance Measurement Conference Sponsored by Federated Press, September 28 & 29, 2005, Toronto COURSE HIGHLIGHTS Set up an effective communications measurement program Develop a powerful and efficlient communication audit Obtain buy-in from senior management Evaluate technologies and tools for measuring internal communications Change the communication process through measurement results Evaluate external communications and public relations Performance Measurement Howard will be speaking on: EVALUATING EXTERNAL COMMUNICATIONS & PUBLIC RELATIONS Recent corporate scandals have had a negative effect on the public perception of corporate trustworthiness. The importance of your credibility from the viewpoint of the public cannot be underestimated. A good corporate reputation is an asset and like any other asset it should be carefully managed. In order to do this, its value needs to be measured. This discussion will provide you with the tools to measure your external communications strategies and the techniques to maximize your measurement results. Develop metrics that will relate your PR programs to the organization’s bottom line. For more information: http://www.federatedpress.com/pdf/FPress_CommPerfMeasurement_0905.pdf.
Presentation
by
Howard
on Thu 08 Sep 2005 05:35 AM PDT
This is the presentation we gave last year. We will be adding to it, logging new information on this blog. Our mail company blog is www.wiwn.blogspot.com.
 1 Attachments
Outcome Anlysis of PR
by
Howard
on Thu 08 Sep 2005 05:02 AM PDT
Measurement often relies on outcome analysis - examining the end result of PR efforts. Techniques include: Focus group discussions measure ... more » |
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