According to a comScore Networks report nearly 50 million Americans, or about 30 percent of the total U.S. Internet population, visited blogs in Q1 2005. This represents an increase of 45 percent compared to Q1 2004.
Other key findings of the Behaviors of the Blogosphere report include:
- Five hosting services for blogs each had more than 5 million unique visitors in Q1 2005, and four individual blogs had more than 1 million visitors each
- Of 400 of the largest blogs observed, political blogs were the most popular, followed by "hipster" lifestyle blogs, tech blogs and blogs authored by women
- Compared to the average Internet user, blog readers are significantly more likely to live in wealthier households, be younger and connect to the Web on high-speed connections. They also are more likely to buy online.
- Blog readers also visit nearly twice as many web pages as the Internet average, and they are much more likely to shop online
- Blogspot, a blog host service which we use (www.wiwn.blogspot.com ) reaches more visitors that the NYTimes.com, USAToday.com, and WashingtonPost.com
- Tech, media and business get 23% of visits
- See the report at: http://www.comscore.com/blogreport/comScoreBlogReport.pdf