As the year draws to a close, consider this list of questions about your PR Program:
Do you feel like your organization has received its fair share of press coverage in the past year?
Did you get coverage each month?
How many press releases did your company issue?
How current is your media list?
Do you have relationships with reporters and editors that would cover your area?
Did you get good media traffic at the trade shows you attended?
Do you have a set of key media messages that are focused at what interests the media?
Is your PR effort strategically focused – competition, credibility, opportunity creation.
Are your key executives positioned as “go-to-people" for issues important to your business?
Do you have current published stories out there that allow your customers to take a long, close look at you?
How much traffic comes to your website though the What’s New section?
Are your current PR efforts producing sales leads?