1.       What is Web 2.0?

Web 2.0, as it has been coined, ultimately redefines the Web as a distributed computing platform instead of a network for merely serving static content. The proliferation and standardization of new technology that enable this movement is critical to the future of the Internet.”

2.       How can blogs work to shorten sales cycles?

Provide information that supports or repeats formal documents and marketing material to move client though buying process: Awareness, Interest, Desire, Action.

3.       Please define Web2.0 PR?

The use of new read/write SAAS tools to reduce the cost and enhance the efficiency of the PR process to generate earned media dependably and talk directly to consumers.  

4.       What is the business value of blogging?

embedded journalism, new compelling content, thought leadership, explore and interact, gain visibility, shorten sales cycles, access early adopters, reduce media spend, leverage editorial coverage, integrated marketing

5.       What blogging tools do you find most useful?

·                Two-way blog communications: comments and trackbacks

·                Platforms: Blogger, Blogware, WordPress, TypePad, MovableType

·                Blog Monitor: Technorati, Google, BlogPulse

·                Feed Readers: MyYahoo, MyGoogle, Bloglines, Rojo, Pluck, PubSub

·                Post: BlinkList, Del.icio.us, Digg it, Furl, Reddit, Simpy, Spurl, Yahoo MyWeb, WTF

·                Blog Search engines: Bloglines Technorati, Daypop, Blogdex, Moreover, Yahoo, Popdex, Blogflux        

·                URL Submissions: Google, Yahoo, Dmoz

·                My RSS Feeds: MyYahoo, Google, MNS, AOL, Bloglines, Newsgator, Technorati

·                Search: Altavista, Lycos, A9, MSN, AOL, Teoma, Clusty, Wisenut, Gigablast, Yahoo,

·              Google Tools: googlefight.com 

6.       What's next for Blogging?

Web 2.0: the second generation of rich internet-based services—such as blogs, social networking sites, wikis, communication tools — that emphasize dynamic online experience, collaboration and sharing among users  will emerge on the enterprise driven by bottom up demand.

7.       Will there be Web 2.0 convergence?

Blogging and social networking will merge. Social networks don't promote conversation; they track your connections. Blogs will become a person's online profile becoming almost as necessary as e-mail is today. Social networks will become grafted to blogs. Wiki's will continue to be important following Wikipedia. User-generated content has exploded onto the scene -myspace, facebook, eBay, and Flickr. Topic specific wikis will spring up on a variety of web sites. Google will deliver a multi-community version of Wikipedia. The difficulty it is to build a vibrant community that contributes to the wiki.

8.       How will search emerge?

RSS is going to be extended as a search tool. Developers have to build all tools on top of RSS data to make it useful to everyday users. Want to search through your RSS feeds for a particular keyword? There is lots of room for improvement in utilizing RSS data.

9.       How do you use SEO?

Optimize website with key terms, blogs get great rankings because they have good content that is new all the time.  Use key word and phrases in marketing programs.

10.    Where do you like to play?

Websites that need to be refreshed are an interesting starting point to engage a Web2.0 PR campaign.  The journalistic PR urge can drive strategy and a company’s brand forward.