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What If What Next

A PR dude explores Web 2.0 PR and Social Networking issues, strategies and techniques for high technology companies.

Register for our New Keystone Business Development™ Webinar

When we talk to clients in the IT and Biotechnology industries, the most common question we are asked is “Can you help our company get to the next level?” What they are really asking is: “How can we boost our Business Development efforts?”

We have a great deal of expertise in creating Web2.0 PR campaigns that support Business Development initiatives. We build integrating campaigns that incorporate social networking for prospect list development, targeted emails, PPC campaigns, natural search engine optimization, content development, media relations, special landing pages and blogs, inbound linking, and webinars.

We have created a new one-hour webinar called Keystone Business Development™ that presents innovations in the application of Web2.0 PR to produce revenue momentum.

If you are interested in signing up for the webinar, then please provide your email address in the above Email Address box. You will receive an email with instructions on how to view and participate in the webinar.

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Contact Info:

Howard Oliver

Principal, What If What Next (TM)

416-638-8582

holiver@whatifwhatnext.com

www.whatifwhatnext.com

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View Article  Differing views of Public Relations by sales and marketing execs

Over 50% of all Sales and Marketing respondents said PR impacts Lead Quality.

About 50% of all respondents said PR impacts the length of the Sales Cycle.

About 25% of all respondents said PR can increase the size of a first-time order.

Most tellingly, 49% said that Lead Generation was the best measure of PR success.

Yet just 30% of all respondents felt that Lead Generation is a function of PR! And fully 36% of respondents "sometimes" to "never" use PR in the Sales process!

Source: http://www.pr-squared.com/2005/09/pr_as_profit_center_truth_or_f.html

View Article  Gleanings on Blogging

Thoughts and conversations that are not a formal announcement, but just open dialogue with people in that industry or customers.

A great way for me to communicate my passion in life, to customers and employees

As of March, only 4.6 percent of Fortune 500 companies had public blogs, according to an online research project. None of Colorado's Fortune 500 companies - Qwest, EchoStar, or Liberty Media, for example - have blogs accessible to Web surfers.

"People tend to think of blogging as a technological development, but it's really not," said IBM's blogger-in-chief Chris Barger. "The real benefit is the sense of community and interaction between the audience and blog, and individual and blog."