WIWNlogs for Technology companies draw their power from Social Commerce and other Web2.0 concepts

Social Commerce Blogs enable customers to collaborate online, get advice from trusted individuals, find goods and services and then purchase them. This shrinks research and purchasing cycles by creating a single destination powered by the power of many. Social commerce facilitates "bottom-up" community development, in which membership is voluntary, reputations are earned by winning the trust of other members, and the community's mission and governance are defined by the communities' members themselves. 

Social Commerce also has a political and aesthetic sense, acting as a kind of glue for a collection of inter-relations formatted by the blog environment. Understandings are shared with a common language.

One example is Yahoo!'s Shoposphere -a place to discover interesting and cool products thematically arranged into Pick Lists by other shoppers. Another is the Treonauts blog. Treonauts provides rich tips, tricks, advice and news about the Treo smartphone. Treonauts partnered with leading merchants to develop branded stores. The commerce partner maintains and fulfills all orders. Business is directly generated from the blog.