Poised between media, blogs can be as nuanced and well-sourced as traditional journalism with the immediacy of talk radio. Blogging has changing the media world fomented a revolution in journalism.

Blogs are personal - imbued with the temper of their writer. This personal touch is much more in tune with our current cultures sensibilities.  Blogs also to invoke Marx - seize the means of production. This is a huge deal. For as long as journalism has existed, writers of whatever kind have had one route to readers: They needed an editor and a publisher. This process distorts journalism. You find yourself almost unconsciously writing to please a handful of people - the editors looking for a certain kind of story, the publishers seeking to push a particular venture, or the advertisers who influence the editors and owners. Blogging simply bypasses this ancient ritual.  

The process is even worse when you are trying to get a trade journalist to cover your companies story. Why not build an company blog and get your story out in all its richness? There is now room to go beyond coverage in trade magazine with its schedule of publication topics and related advertising costs.

This is a publishing revolution more profound than anything since the printing press.