Register for our New Keystone Business Development™ Webinar
When we talk to clients in the IT and Biotechnology industries, the most common question we are asked is “Can you help our company get to the next level?” What they are really asking is: “How can we boost our Business Development efforts?”
We have a great deal of expertise in creating Web2.0 PR campaigns that support Business Development initiatives. We build integrating campaigns that incorporate social networking for prospect list development, targeted emails, PPC campaigns, natural search engine optimization, content development, media relations, special landing pages and blogs, inbound linking, and webinars.
We have created a new one-hour webinar called Keystone Business Development™ that presents innovations in the application of Web2.0 PR to produce revenue momentum.
If you are interested in signing up for the webinar, then please provide your email address in the above Email Address box. You will receive an email with instructions on how to view and participate in the webinar.
From the Desk of David Pogue: Wonkette's Ingredients for a Successful Blog
Thursday, July 27, 2006
"But, what's kind of neat or inspiring about
the blogosphere is that it's very American. The idea that someone could enter into a conversation, you know, based just on having an opinion and an argument. And it's a conversation that includes people who have real power in the world. I mean, that idea is very seductive."
I will be a course leader and keynote speaker at this event:
Profit from the publishing revolution Maximizing the Impact of Corporate BloggingSeptember 25 & 26, 2006, Toronto
COURSE HIGHLIGHTS
• The blog advantage • How to manage your blog and bloggers? • Measuring blog profitability and intangible results • Finding the right “voice” for your blog • Blogging and the law • How to choose a platform • Incorporating blogs into the marketing mix • How blogs can circumvent traditional media bans and rules • Managing blog use within your company • Do you need guidelines for internal blogging? • The future of blogging
A weblog, which is usually shortened to blog, is a type of website where entries are made (such as in a journal or diary), displayed in a reverse chronological order. Blogs often offer commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. Most blogs are primarily textual although many focus on photographs, videos or audio. The word blog can also be used as a verb, meaning adding an entry to a blog.
A survey published by Nora Ganim Barnes, from the University of Massachusetts at Dartmouth. Her report, Behind the Scenes in the Blogosphere (PDF format, 60 pages, 1.32 MB) suggests that blogs will make or break your business.
more..... a great quote by Rupert Murdoch
"To find something comparable, you have to go back 500 years to the printing press, the birth of mass media – which, incidentally, is what really destroyed the old world of kings and aristocracies. Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control."
Ideas on Project Based Business Blogs - Instant Knowledge Management for the Rest of Us:
- Use simple blogs to management projects. - Use postings as a bulletin board. - Seek feedback for validation. - Spread the word on your project - post your pictures, powerpoints, ideas, status, progress, issues. - Post analyses and comments to give your project credibility. - Start “trackback” conversations. - Include articles and background material. - Tell the underlying story you want the media to cover on the public pages. - Invite team members to share sensitive information on password secure pages.
WIWNlogs for Technology companies draw their power from Social Commerce and other Web2.0 concepts
Social Commerce Blogs enable customers to collaborate online, get advice from trusted individuals, find goods and services and then purchase them. This shrinks research and purchasing cycles by creating a single destination powered by the power of many. Social commerce facilitates "bottom-up" community development, in which membership is voluntary, reputations are earned by winning the trust of other members, and the community's mission and governance are defined by the communities' members themselves.
Social Commerce also has a political and aesthetic sense, acting as a kind of glue for a collection of inter-relations formatted by the blog environment. Understandings are shared with a common language.
One example is Yahoo!'s Shoposphere -a place to discover interesting and cool products thematically arranged into Pick Lists by other shoppers. Another is the Treonauts blog. Treonauts provides rich tips, tricks, advice and news about the Treo smartphone. Treonauts partnered with leading merchants to develop branded stores. The commerce partner maintains and fulfills all orders. Business is directly generated from the blog.
Social software enables people to rendezvous, connect or collaborate through computer-mediated communication and to form online communities.
Broadly conceived, this term could encompass older media such as mailing lists and Usenet, but some would restrict its meaning to more recent software genres such as blogs and wikis. Others suggest that the term social software is best used not to refer to a single type of software, but rather to the use of two or more modes of computer-mediated communication that result in community formation. In this view, people form online communities by combining one-to-one (e.g., email and instant messaging), one-to-many (Web pages and blogs), and many-to-many (wikis) communication modes. In many online communities, real life meetings become part of the communication repertoire. The more specific term collaborative software applies to cooperative work systems.
Common to most definitions is the observation that some types of software seem to facilitate "bottom-up" community development, in which membership is voluntary, reputations are earned by winning the trust of other members, and the community's mission and governance are defined by the communities' members themselves. Communities formed by "bottom-up" processes are contrasted to the less vibrant collectivities formed by "top-down" software, in which users' roles are determined by an external authority and circumscribed by rigidly conceived software mechanisms (such as access rights).
The term also arose in the late nineties to describe software emerging out of alliances between programmers and social groups whose particular kinds of cultural intelligence are locked out of mainstream software. In this understanding of the term, the social is understood to also have a political and aesthetic sense, not simply acting as a kind of glue for a collection of normatively understood 'agents' whose inter-relations are formatted by software. What both positions share is an understanding that particular design decisions and the grammar of interactions made possible by each piece of software is socially significant. As the term has become more important to the computer industry, this earlier use of the term has often been edited out of memory
Tools for Online Communication Instant Messaging Internet Relay Chat Internet forums Blogs or Weblogs Wikis Social network services Social network search engines Social guides Social bookmarking Social Citations Social Libraries Social Shopping Applications Peer-to-peer social networks Collaborative real-time editing Virtual presence Virtual worlds and Massively-Multiplayer Online Games (MMOGs) Other Specialized Social Applications
My friend David Bradfield is joining the New York office of Fleishman-Hillard to set up a new interactive, digital and social media group. Here is a recent comment from his blog:
"From my perspective, every PR agency that offers "full service" should be learning about this space and embracing new opportunities to reach the niches. Social media, or whatever you want to call it, is an integral element of the future of PR. It's a neccessity.
PR and communication professionals have specialized for decades in generating coverage in "uncontrollable" media and other venues through relationships with influencers such as journalists, analysts and opinion leaders. It takes a true professional to understand what will add value and create a unique angle or perspective that makes an organization/product/service contextually relevant, timely and reliable.
In the new communication climate, understanding who's who online, what they write/talk about and providing information that is useful and adds depth or variety to their perspectice is key to successful public relations."
