note the interesting parts in red

What are blogs?

Blogs are a way to share facts, ideas and opinions directly between people. This blog is run by the makers of Skype and our friends, helpers and partners.

We set up the Skype blogs to present our view of the world, business and technology. Not least, making Skype is an incredible journey and the blogs are a humble attempt to document and capture it. We find making Skype both demanding and fun — it used to be so in the beginning and continues to be.

We see skype.com and the blogs to be complementary to each other. On skype.com, you can find our product and service information, as well as the official company profile, jobs info and press releases. In the blog, we hope to capture a bit more dynamics of what goes around them all. It is important for us to know what the world thinks of Skype and we hope to contribute back to the discussion with the blogs.

There are many different category areas here, which you can browse by using the links in the “Categories” section in the righthand menu.

For in-depth info about what are blogs and blogging, see the Wikipedia entry.

We use Skype extensively at What If What Next(TM). The service has really flattenened the world for us, enabling us to talk to journalists and clients around the world. They also have, as it happens, a well evolved corporate blog.

Do take a look at the Notebook section for a deconstruction of thier Blog. They are doing some cool things that are highly applicable to the business bloggers.

Howard