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What If What Next

A PR dude explores Web 2.0 PR and Social Networking issues, strategies and techniques for high technology companies.
View Article  Marc Benioff, CEO of Salesforce.com on PR
  • "Always pitch the bigger picture. [...] Reporters are writers. They like to write stories with a protagonist, a villain and ...   more »
View Article  Social Branding

Both MySpace and Facebook are commercializing “friendship” through social branding.

At MySpace, brands have member profiles and make friends with ...   more »

View Article  Template for a New Web2.0 Press Release format

The press release has not gone away - just evolved to a new web2.0 friendly state. Here is a well ...   more »