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What If What Next

A PR dude explores Web 2.0 PR and Social Networking issues, strategies and techniques for high technology companies.

Register for our New Keystone Business Development™ Webinar

When we talk to clients in the IT and Biotechnology industries, the most common question we are asked is “Can you help our company get to the next level?” What they are really asking is: “How can we boost our Business Development efforts?”

We have a great deal of expertise in creating Web2.0 PR campaigns that support Business Development initiatives. We build integrating campaigns that incorporate social networking for prospect list development, targeted emails, PPC campaigns, natural search engine optimization, content development, media relations, special landing pages and blogs, inbound linking, and webinars.

We have created a new one-hour webinar called Keystone Business Development™ that presents innovations in the application of Web2.0 PR to produce revenue momentum.

If you are interested in signing up for the webinar, then please provide your email address in the above Email Address box. You will receive an email with instructions on how to view and participate in the webinar.

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Contact Info:

Howard Oliver

Principal, What If What Next (TM)

416-638-8582

holiver@whatifwhatnext.com

www.whatifwhatnext.com

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View Article  Clear lines separating enterprises and consumers have now become blurred

Symantec Chairman and CEO John Thompson
RSA Conference 2007

Thompson spoke about the growing popularity YouTube and community sites like MySpace and Friendster to demonstrate how the ability to collaborate online, work remotely and engage in more multi-party transactions is creating new business models for enterprises. 

"What used to be clear lines separating enterprises and consumers have now become blurred as networks are extended to not only partners and suppliers but also, most importantly, consumers," he said.

Source: http://www.crn.com/nl/crndailynews/showArticle.jhtml?articleId=197003899

View Article  Strong Definition of Web2.0

Developed by Microsoft, ASP.NET AJAX represents a shift of traditional Web technology, allowing developers to quickly and efficiently create next-generation Web experiences built around personalization and interactivity. AJAX, or Asynchronous JavaScript and XML, is often correlated with second major wave of user-driven Web sites, dubbed Web 2.0.

“We are excited that with Microsoft’s release of ASP.NET AJAX, we will be able to offer our customers the opportunity to create dynamic and innovative Web applications,” said Applied Innovations Senior Administrator Wayne Lansdowne. “Web 2.0, as it has been coined, ultimately redefines the Web as a distributed computing platform instead of a network for merely serving static content. The proliferation and standardization of new technology that enable this movement is critical to the future of the Internet.”

From: http://www.appliedi.net

 

View Article  Developments in Web2.0 culture, techniques, tools and applications for PR, Business Development and the Enterprise. Analysis, context and some humor provided.

My mail box is building up nicely with Google alerts (http://www.google.com/alerts?hl=en) on Web2.0 and Web2.0PR. Two hundred or so in all. Between the skiing and making onion dip I did manage to spend a few interesting hours reviewing that file. Mostly US based Uber bloggers lending their wisdom on the scene. In an attempt to capture a conceptual hierarchy of what is hot I'll be using the notes section of this blog to collect some of the best ideas.

 

 

View Article  Businesses are getting much more intelligent about how they use the Web

Web 2.0 the read/write Web is where there is an increasing proportion of content that’s being pushed out by individuals ...   more »

View Article  Notes on Widgets, SAAS, Enterprise2.0

In computer programming, a widget (or control) is an interface element that a computer user interacts with, such as a ...   more »