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What If What Next

A PR dude explores Web 2.0 PR and Social Networking issues, strategies and techniques for high technology companies.

Register for our New Keystone Business Development™ Webinar

When we talk to clients in the IT and Biotechnology industries, the most common question we are asked is “Can you help our company get to the next level?” What they are really asking is: “How can we boost our Business Development efforts?”

We have a great deal of expertise in creating Web2.0 PR campaigns that support Business Development initiatives. We build integrating campaigns that incorporate social networking for prospect list development, targeted emails, PPC campaigns, natural search engine optimization, content development, media relations, special landing pages and blogs, inbound linking, and webinars.

We have created a new one-hour webinar called Keystone Business Development™ that presents innovations in the application of Web2.0 PR to produce revenue momentum.

If you are interested in signing up for the webinar, then please provide your email address in the above Email Address box. You will receive an email with instructions on how to view and participate in the webinar.

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Contact Info:

Howard Oliver

Principal, What If What Next (TM)

416-638-8582

holiver@whatifwhatnext.com

www.whatifwhatnext.com

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View Article  Routing: more exploration and learning around network technology

 

Adapted from: http://en.wikipedia.org/wiki/Routing

 

Routing directs forwarding, the passing of logically addressed packets from their source toward their ultimate ...   more »

View Article  Trade Routes

A trade route is the sequence of pathways and stopping places used for the commercial transport of cargo. Trade routes can be land or water-based.

Which route was considered preferable (or not) for use by groups of merchants and their armed and logistical escort, depended on a number of background factors, including an overall political and economic situation in areas to be crossed, travellers' mode of transport, their navigation skills and knowledge of geography (and weather patterns), as well as on the actual ease, speed, safety and profitability of such journeys.

The English archaeologist Colin Renfrew and his colleagues first demonstrated that finds of obsidian, a black volcanic glass useful for sharp cutting edges before the Bronze Age, provided a uniquely sensitive indicator of Neolithic trade routes, because the trace-elements in obsidian are usually diagnostic of individual sources [1].

The first documented long-distance networks of caravan routes and shipping routes have been established approximately 4,000 BCE between the early-urban settlements in lowland Mesopotamia (southern Iraq). The shipping routes through the Persian Gulf found their major depot in the island of Dilmun. By the time of the early Roman Empire, sea-routes through the Mediterranean and the Red Sea can be traced in detail through several examples of the point-by-point coastal description called a periplus.

http://en.wikipedia.org/wiki/Trade_routes

View Article  Exploraton

Exploration is the act of searching or traveling for the purpose of discovery, e.g. of unknown regions, including space (space exploration), or oil, gas, coal, ores, caves, water (also known as prospecting), or information.

Exploration has existed as long as human beings, but its peak is seen as being during the Age of Exploration when European navigators travelled around the world.

In scientific research, exploration is one of three purposes of research (the other two being description and explanation). Exploration is the attempt to develop an initial, rough understanding of some phenomenon.

http://en.wikipedia.org/wiki/Exploration

View Article  The Park Hypthesis

The Park hypothesis states that intelligent alien civilizations do exist, but they have not colonized the galaxy because they don’t want to.

"Since the only intelligent civilization that we know of is our own, our experiences may provide insights into how intelligent aliens behave. We regularly have a debate over what to send to space. It is known as the humans versus robots debate, or the manned versus unmanned debate, or with a more accurate description it could be called the both-humans-and-robots versus robots-only debate. Now, if an intelligent civilization such as ours is having this debate, then it is possible that intelligent alien civilizations are doing the same thing. Of course, they wouldn’t call it a humans versus robots debate. From their perspective it would be an our-species versus robots debate, and from our perspective it would be an aliens versus robots debate. And like our intellectuals, their intellectuals may conclude that alien spaceflight is obsolete, and a robots-only space policy would be sensible, logical, and right. They would dismiss colonization as a hopeless fantasy."

From: http://www.thespacereview.com/article/629/1