http://www.umassd.edu/cmr/studies/cmrblogstudy.pdf

A survey published by Nora Ganim Barnes, from the University of Massachusetts at Dartmouth. Her report, Behind the Scenes in the Blogosphere (PDF format, 60 pages, 1.32 MB) suggests that blogs will make or break your business.

 

more..... a great quote by Rupert Murdoch

"To find something comparable, you have to go back 500 years to the printing press, the birth of mass media – which, incidentally, is what really destroyed the old world of kings and aristocracies. Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control."