Register for our New Keystone Business Development™ Webinar
When we talk to clients in the IT and Biotechnology industries, the most common question we are asked is “Can you help our company get to the next level?” What they are really asking is: “How can we boost our Business Development efforts?”
We have a great deal of expertise in creating Web2.0 PR campaigns that support Business Development initiatives. We build integrating campaigns that incorporate social networking for prospect list development, targeted emails, PPC campaigns, natural search engine optimization, content development, media relations, special landing pages and blogs, inbound linking, and webinars.
We have created a new one-hour webinar called Keystone Business Development™ that presents innovations in the application of Web2.0 PR to produce revenue momentum.
If you are interested in signing up for the webinar, then please provide your email address in the above Email Address box. You will receive an email with instructions on how to view and participate in the webinar.
This is an experiment in blog-base narrow casting.
If you have been emailed this blog entry please read it and leave a comment, if you are so moved. Social Software is a new topic that has gotten very hot this June and this is a chance to learn and join the conversation.
The rise of social software tools, services and ideas provides an historic opportunity to liberate people from the stultifying grasp of enterprise systems. Cheaper, better and faster are all possible, and that is an immense business opportunity for companies in this space. Blogging, wikis, social tagging, aggregation and syndication, IM, shared presence and lightweight group forming tools are increasingly being used within the enterprise, whether officially sanctioned or not, because they get the job done. But it is not just about different tools, it is also about a new relationship with information and people. It is about managing feeds and information inputs, not individual content items as in the old CMS model. It is about recognising and supporting the different interaction modes (synchronous, asynchronous) and models (read, edit, publish, comment, bookmark, etc.) that are required for different work contexts. It is about the importance of social markup of existing data and the creation of new layers of personal and group metadata.
Blogs are a way to share facts, ideas and opinions directly between people. This blog is run by the makers of Skype and our friends, helpers and partners.
We set up the Skype blogs to present our view of the world, business and technology. Not least, making Skype is an incredible journey and the blogs are a humble attempt to document and capture it. We find making Skype both demanding and fun — it used to be so in the beginning and continues to be.
We see skype.com and the blogs to be complementary to each other. On skype.com, you can find our product and service information, as well as the official company profile, jobs info and press releases. In the blog, we hope to capture a bit more dynamics of what goes around them all. It is important for us to know what the world thinks of Skype and we hope to contribute back to the discussion with the blogs.
There are many different category areas here, which you can browse by using the links in the “Categories” section in the righthand menu.
For in-depth info about what are blogs and blogging, see the Wikipedia entry.
We use Skype extensively at What If What Next(TM). The service has really flattenened the world for us, enabling us to talk to journalists and clients around the world. They also have, as it happens, a well evolved corporate blog.
Do take a look at the Notebook section for a deconstruction of thier Blog. They are doing some cool things that are highly applicable to the business bloggers.
MEMES: noun. A meme is considered to be a discrete idea that replicates itself, with the connotation that memes replicate themselves and are propagated by people through social and technological networks, much like both real and computer viruses.
(Coined by Richard Dawkins)
Here are Memes on Blogging that we have written:
• Publishing is the art and science of moving content from the author to their reader. Getting the right content to the right person at the right time -and making a profit at it. Our concept of the Business Blog gives companies their own digital media vehicle. This is an opportunity to reduce advertising costs and gain dependable traffic by integrating editorial content, advertising and digital media. • Folks in the blogsphere tend to be early adopters. • The target audience of any business blog should be the end-user and usually an individual. • Ideas coming to you quickly look better via the Doppler effect - repetition influences buyer behaviour • Corporate blogs linked to relevant publications will get targeted traffic. • Corporate blogs build your reputation as a thought leader and bring visibility for your products and promotions with decision makers. • Blogs can deliver content that is contextually relevant and sensitive to prospect needs, based on their interests and their stage in the buying cycle. • They can be a valuable tool to shorten sales cycles and influence multiple buying centers in a target organization. • Company blogs are a great way to answer questions you may receive from potential or actual customers. • By putting the question and answer in your blog, you are now generating information out to potentially huge numbers of potential or actual clients. • The Internet is an indispensable companion to print. Many magazine publishers are building up their Web presence to keep up with a generation of readers who automatically turn to the Internet instead of the printed page. Magazines are publishing with a large Internet component with original content. These investments mark a new level of commitment. A magazine can spark an idea but the Internet will provide the real vehicle for deep research, the purchase of products and the referral system to friends. You gain a broader audience and more loyalty from your subscribers if you extend the experience into the Web. • The web created a sense of urgency, the sense of moment, is crucial. • Event, time limited and strategically focused blogs will get attention and solve marketing and sales problems • Traditional trade advertising is expensive. Blogs are in the news and will attract attention – in effect, your own Digital Magazine. • Emails of blog entries to media, customers and prospect lists can attract up to a 30% hit rate (according to WIWN experience). • Magazines and Newspapers are scrambling to add online content and blogs.
Add your own meme - click on Leave Comment and contribute your thinking!
