A tagline is a type of branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (like a film), or to reinforce the audience's memory of a product. Some taglines are successful enough to warrant inclusion in popular culture, often becoming snowclones.

Examples of famous movie/television taglines are:

Alien – In space, no one can hear you scream.
Jaws 2 – Just when you thought it was safe to go back in the water.
Star Trek – To boldly go where no man has gone before.
Love Story – Love means never having to say you're sorry.
The X-Files – The truth is out there.
Monty Python and the Holy Grail – Makes Ben Hur Look Like An Epic

Our's is "Marketing Momentum at All Points of Sale". It integrates with our nautical logo and is a pun. Are we not witty? .

Here are taglines used by Canadian biotechnology companies: 

Sfbc International: From research to real people

Precision Pharma Services: Flexible, capable – proven.

ToxTest: your prescription for non-clinical research

MedTurn: Returing Value to Your Bottom Line

Diteba: Partnerships through Expertise, Innovation and Compliance

Icon: From start to finish, one team, one goal