by
Howard
on Tue 08 Aug 2006 07:11 AM EDT |
Permanent Link
|
Cosmos
News search engines represent a significant new opportunity for both Internet public relations specialists and traditional media relations professionals.
Some 50 million Americans turn to the Internet for news on a typical day, reports the Pew Internet & American Life Project. This is a new high-water mark for online news-gathering that coincides with rapid growth of broadband adoption in American homes.
A significant percentage of these people use Yahoo! News, Google News, and other news search engines to find the latest information about a wide range of topics that interest them. According to Hitwise, the market share of Yahoo! News and Google News rivals other news and media websites such as CNN.com, MSNBC, USA Today, The New York Times, and BBC News.
News search engines represent a significant new opportunity for traditional media relations professionals, too. Bennett & Company's latest media survey found that online research remains the number one source for journalists to obtain additional story information. 75% of journalists search the Internet for previous stories on their subject.
From: http://www.newsforce.com/newsforce_businesswire_partnership.html