Why Do Things Become More Complex?
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Monday, August 21
Why Do Things Become More Complex?
by
Howard
on Mon 21 Aug 2006 04:58 PM EDT
Tuesday, August 15
Pageflakes
by
Howard
on Tue 15 Aug 2006 02:16 PM EDT
Pageflakes Adds RSS Reader
JavaScriptSearch Pageflakes, a leading player in the rapidly-growing AJAX-based personalized internet startpage market, announced the release of its new RSS reader.
To fit everyone’s taste and personal reading habit, the new RSS reader provides a variety of different views. In Outlook View, the screen is split into three panes, letting users read their RSS feeds in a similar way like many users are used to read their emails. Newspaper View puts all articles on one large virtual sheet of paper. By scrolling down, users can quickly navigate through the daily information overload. The Website View lets users view postings in their original context and formatting. Additional features include an "all-feeds-in-one" option which mixes postings from all of the user’s feeds into one virtual feed, the ability to save articles for later reading and various sorting options. "Pageflakes is all about personalization and customization," said Ole Brandenburg, co-founder and CMO of Pageflakes. "Just a few days ago we announced the release of a variety of customization options, including various color and page layout themes. Launching such a versatile RSS reader once again shows that Pageflakes wants to provide users with a broad variety of options to choose from." Friday, August 11
Reference Article: Web 2.0
by
Howard
on Fri 11 Aug 2006 06:35 AM EDT
This is an excellent introduction to Web2.0
What You Need to Know About Web 2.0By Steve Apiki August ... more » Tuesday, August 8
Informed, entertained and not interrupted
by
Howard
on Tue 08 Aug 2006 08:29 AM EDT
If you stop to take a moment and look at the myriad of consumer content out there, from social networking sites to photo sharing, online video and others, you can begin to boil it down to some pretty basic fundamentals that we, as marketers, can learn from. Consumers want to be part of a bigger community. They want to be informed [with information relevant to them] and entertained. Not interrupted. Somewhere along the way, marketers realized that if they couldn’t reach a mass audience on TV they could reach them through other methods in their daily lives, be it coffee shop or beauty parlor. The result? ‘Cut through the clutter’ has not only become one of the most over-used phrases today, it has also become somewhat of an oxymoron. As you begin to brainstorm those great creative ideas think to yourself: Are you engaging the consumer in a natural and organic way? Or forcing yourself into their lives? Are you just adding to the clutter?
News Search Engines: The Internet Public Relations Opportunity
by
Howard
on Tue 08 Aug 2006 07:11 AM EDT
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