Our technology clients are constantly seeking Web2.0 PR strategies and tools to directly support their companies’ business development efforts, especially when it comes to new product or market initiatives. We offer a 30 minute webinar that explains our services and how we can help your organization to succeed. You are guaranteed to walk away with some new ideas. Call me at 416-638-8582 or email me at holiver@whatifwhatnext.com to set a time.

In the meantime, check out the following list that defines the Senior Business Development role. Business Development will be a point of focus for the November. Drop by again if you are interested.

Business Development Director’s Roles and Responsibilities

·        Provide leadership for the identification, capture and booking of business to support current and long-term revenue plans.

·        Provide organizational leadership and take appropriate action to win competitive pursuits. This includes the development of capture strategies and plans, ensuring customer satisfaction and oversight of winning proposal activities.

·        Exploit new Web2.0 business development tools. Consider campaigns integrating social networking for prospect list development, targeted emails, Pay-Per-Click campaigns, natural search engine optimization, content development, media relations, building special landing pages and blogs, inbound linking, webinars, and other techniques.

·        Develop and maintain excellent customer relations clients. Ensure continuing customer relations and an effective flow of information to deliver business objectives.

·        Guide the activities of partners/agents/consultants representing company interests.

·        Provide strategic direction for research and development activities.

·        Recommend areas for new technology development that will permit the capture of new markets and products.

·        Maintain an acute awareness and knowledge of market trends, customer requirements, and their strategic direction to position the company for new business opportunities.

·        Provide direction for business development processes, procedures and metrics. Evaluate current processes, procedures and metrics and lead team in development of process improvements.

·        Provide coaching and mentoring to realize the full potential of the Business Development talent/team.

·        Develop and manage department budgets, Bid and Proposal budgets, and lead the development of the Strategic Plan.