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What If What Next

A PR dude explores Web 2.0 PR and Social Networking issues, strategies and techniques for high technology companies.
View Article  The Business Development Role and Web2.0 PR - Expected Value-Based Leadership Competencies for Business Development

 

Our technology clients are constantly seeking Web2.0 PR strategies and tools to directly support their companies’ business development efforts, especially when it comes to new product or market initiatives. We offer a 30 minute webinar that explains our services and how we can help your organization to succeed. You are guaranteed to walk away with some new ideas. Call me at 416-638-8582 or email me at holiver@whatifwhatnext.com to set a time.

 

In the meantime, check out this second piece on Business Development.  Drop by again if you are interested - more content will be posted in this topic weekly through the month of November.

 

Expected Value-Based Leadership Competencies for Business Development

 

Create the Future. Help to shape and realize the company’s global vision and strategy through exercising seasoned judgment, utilizing knowledge of market trends and competitive data, and developing strategies to differentiate their business units from the competition. Listen to and understand all customers, and translate the customers’ voice into business improvements.

Deliver Results. Display visionary thinking to drive change and identify business opportunities. Organize, prioritize and plan resources to translate broad strategies into specific objectives, metrics and action plan. Employ financial acumen to use corporate assets to increase long-term stakeholder value and drive for results.

Build Through Teamwork. Foster a collaborative environment by recognizing and promoting the contributions of teams. Anticipate and create an environment where conflict is used constructively to generate novel solutions. Build organizational relationships and foster a culture that makes people feel valued and leverages the diversity of the workforce.

Lead with Character. Create an open environment for honest communication. Project self-assurance and confidence to make difficult or unpopular decisions when necessary, demonstrating adaptability and composure. Foster an environment where company success is more important than individual rewards while optimizing self-development and maintaining high ethical standards and a strong moral compass.

Inspire Commitment. Inspire a passion for the organization’s vision, values, purpose and direction by helping others to envision a greater sense of what is possible. Instill energy and optimism to reinforce an environment where performance excellence is rewarded. Delegate responsibility with clear expectations. Deliver clear, concise, accurate, articulate and persuasive messages. Develop superior organizational talent pools through succession planning, the assurance of effective processes to evaluate people’s capabilities and performance and using the results to make placement and reward decisions. Provide insightful feedback, motivation and guidance to foster shared learning across organizational boundaries.

View Article  The Business Development Role and Web2.0 PR

Our technology clients are constantly seeking Web2.0 PR strategies and tools to directly support their companies’ business development efforts, especially when it comes to new product or market initiatives. We offer a 30 minute webinar that explains our services and how we can help your organization to succeed. You are guaranteed to walk away with some new ideas. Call me at 416-638-8582 or email me at holiver@whatifwhatnext.com to set a time.

 

In the meantime, check out the following list that defines the Senior Business Development role. Business Development will be a point of focus for the November. Drop by again if you are interested.

 

 

Business Development Director’s Roles and Responsibilities

·        Provide leadership for the identification, capture and booking of business to support current and long-term revenue plans.

·        Provide organizational leadership and take appropriate action to win competitive pursuits. This includes the development of capture strategies and plans, ensuring customer satisfaction and oversight of winning proposal activities.

·        Exploit new Web2.0 business development tools. Consider campaigns integrating social networking for prospect list development, targeted emails, Pay-Per-Click campaigns, natural search engine optimization, content development, media relations, building special landing pages and blogs, inbound linking, webinars, and other techniques.

·        Develop and maintain excellent customer relations clients. Ensure continuing customer relations and an effective flow of information to deliver business objectives.

·        Guide the activities of partners/agents/consultants representing company interests.

·        Provide strategic direction for research and development activities.

·        Recommend areas for new technology development that will permit the capture of new markets and products.

·        Maintain an acute awareness and knowledge of market trends, customer requirements, and their strategic direction to position the company for new business opportunities.

·        Provide direction for business development processes, procedures and metrics. Evaluate current processes, procedures and metrics and lead team in development of process improvements.

·        Provide coaching and mentoring to realize the full potential of the Business Development talent/team.

·        Develop and manage department budgets, Bid and Proposal budgets, and lead the development of the Strategic Plan.